Media
-
Publicis and WPP: does taking over as world’s number one ad holding company actually matter?
Adland may be full of professional charmers but it’s as competitive as a 16th century Italian court, with assassins lurking…
Read More » -
Michael Farmer: why Publicis is leading the holding company pack
This is consultant Michael Farmer’s recent article from his Substack series C-Suite Blues. Making Sense of Four Holding Companies: WPP,…
Read More » -
WARC: global adspend to hit $1.08trn in 2024 – 68% is digital
Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7%…
Read More » -
Mars United’s Katrina Smart: why the retail media rocket ship isn’t returning to earth any time soon
In its simplest form, retail media is any omnichannel commerce touch point that’s been bought directly from a Retail Media…
Read More » -
Global Out of Home specialist billups expands in UK with Mediabridge
Out of home specialist agencies have rather gone out of fashion recently, for the holding companies anyway, with WPP’s Kinetic…
Read More » -
Channel 5 rebrand campaign for Pablo
Pablo has won the rebrand of UK broadcaster Channel 5 as 5, bringing together the main channel and catch-up service…
Read More » -
Why now is a good opportunity to support MAA
There are many good causes in the world far more deserving than us but donations from readers are an important…
Read More » -
New-look Jaguar warms up the online world as it plots challenge to Tesla
Jaguar Cars is going all-electric and, in advance, has unveiled a new online media blitz that doesn’t feature, um, cars.…
Read More » -
Yannick Bolloré reveals takeover defence and big ambitions for independent Havas
More details are emerging about Havas’ planned float in Amsterdam after a demerger from Bolloré-controlled Vivendi. At first it looked…
Read More »