Media
-
WPP adds to ecommerce offer with retail specialist NN4M
WPP CEO Mark Read promised a while back that the ad giant was back on the M&A trail and he’s…
Read More » -
Sir Mick puts in a good word for Royal Albert Hall
Will live music – and events in general – ever recover from the depredations of the pandemic? London’s iconic Royal…
Read More » -
Laurence Green: time to write a new creative roadmap?
This is Laurence Green’s first monthly column for MAA. Green is executive partner at MullenLowe, the agency behind the UK’s…
Read More » -
Publicis launches Open Apprenticeship to attract less well off industry talent
Publicis Groupe is launching a new UK scheme to attract ethnic minority and low income talent into what it admits…
Read More » -
BBC Studios-owned UKTV launches media agency review
UKTV, home of channels including Dave, UK Gold and Yesterday, is reviewing its media agency contract, currently held by Omnicom-owned…
Read More » -
Kaizen wins Adidas digital task in Europe
Adidas has appointed London-based marketing agency Kaizen to handle digital PR, influencer marketing and SEO across Europe. The account will…
Read More » -
Pandemic job cuts another sign of reduced role for agencies
Campaign has been doing some digging into the small print of Interpublic’s and Omnicom’s annual reports for 2020, to discover…
Read More » -
IPG Mediabrands appoints Australia CEO to global chief growth officer
Fiona Johnston, who has been CEO of UM Australia since 2017, has been appointed by IPG Mediabrands as chief growth…
Read More » -
Reed Smith LLP’s Nick Breen: why the influencer buck doesn’t stop at #ad
Social media influencers have repeatedly been in the spotlight over the past few years for their brand associations and paid-for…
Read More »