Media
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What WPP needs from its next CEO
How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start,…
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Trump tariff wars hit global adspend, top marketers in no-man’s land
US businesses lined up behind Donald Trump in last year’s Presidential election and now they’re seeing the consequences: trade tariffs,…
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Publicis wins $1.7bn Mars media from WPP – adds commerce and influencers
At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down,…
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‘The Attention Dividend’ – new research shows premium large format DOOH beats digital channels
A new study, ‘The Attention Dividend’, reveals premium large format digital out of home (DOOH) attracts five times more attention…
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Ocean Outdoor’s Tim Bleakley: one to many ways to growth
In his new role as Ocean Outdoor chairman, OOH evangelist Tim Bleakley is on a mission to Make Outdoor Creative…
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Out of Home global ad revenue to hit $49bn in 2025 – WOO president Tom Goddard
Out of Home global ad revenue reached $46bn – a ten per cent increase on 2023 – in 2024 with…
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WPP and Publicis at loggerheads in data wars
Unusually for a company preparing to change its leader, WPP has been on the front foot recently in the PR…
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Megan Garnett Coyle: how women’s sports are rewriting the playbook for ad investment
A long-overdue cultural shift is reshaping the world of sports. Women’s sports are breaking attendance records, building passionate fanbases, and…
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Apple wins prize for privacy ad
This ad from Apple won the US AICP (Association if Independent Commercial Producers) top award, directed by Ivan Zacharias of…
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