Finance
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Publicis and WPP: does taking over as world’s number one ad holding company actually matter?
Adland may be full of professional charmers but it’s as competitive as a 16th century Italian court, with assassins lurking…
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Le Snoop joins Publicis duo to celebrate ad holding Olympics
Publicis reckons it will be the biggest ad holding company by the end of 2024 (by revenue presumably, it’s already…
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Michael Farmer: why Publicis is leading the holding company pack
This is consultant Michael Farmer’s recent article from his Substack series C-Suite Blues. Making Sense of Four Holding Companies: WPP,…
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Jaguar’s ‘fearless creativity’ goes Barbie and beyond
Here it is then, the new Jag concept car – the ‘Barbie relaunch’ as it’s already been designated by some…
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M&C Saatchi is at it again: this time sailing under new banner ‘Cultural Power’
M&C Saatchi is finally moving on from its venerable ‘brutal simplicity of thought’ mantra as it approaches its 30th birthday…
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WARC: global adspend to hit $1.08trn in 2024 – 68% is digital
Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7%…
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Mars United’s Katrina Smart: why the retail media rocket ship isn’t returning to earth any time soon
In its simplest form, retail media is any omnichannel commerce touch point that’s been bought directly from a Retail Media…
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Global Out of Home specialist billups expands in UK with Mediabridge
Out of home specialist agencies have rather gone out of fashion recently, for the holding companies anyway, with WPP’s Kinetic…
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Why now is a good opportunity to support MAA
There are many good causes in the world far more deserving than us but donations from readers are an important…
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