Finance
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IPA and ISBA fall out over “inventory media”
For aficionados of such things, a highly promising row is brewing between UK agencies and advertisers over so-called “inventory media”…
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Where’s the pot of gold at the end of rainbow for today’s new agencies?
Diaspora in Greek meant to scatter around and we’ve seen numerous, mostly unhappy examples of that over the centuries. Adland…
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WARC Creative 100: Orange, Publicis, Rethink, Ogilvy, AB InBev and WPP
As the ad world girds its loins for the awards season – Cannes starts on June 20 so it should…
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Former AMV senior creative sues over Mars ad claims
Former senior AMV BBDO creative Polina Zabrodskaya (left) is accusing the agency of subjecting her to “detrimental treatment” in an…
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Publicis challenges WPP’s Open X for Coca-Cola media
WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, runner-up…
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Publicis challenges tech giants with major data acquisition
The AI race among agency groups is hotting up and Publicis Groupe is buying Lotame, which it calls “the world’s…
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Standalone Havas inches ahead as Pfizer loss hits US
Havas is claiming “record results” in its first year of trading as a separate entity but, in truth, net revenue…
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Media brokers are back on top in global adland
Much chatter about the growing dominance of media in the big ad holding companies as they finish their 2024 reporting…
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Long-serving T&Pm boss Sarah Golding steps down
Sarah Golding, global partner and former London CEO at WPP’s T&Pm is leaving the agency after 23 years. T&Pm, in…
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