Creative
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Helene Daubert from BETC Paris: my creative highlight of 2025
A very French nod: Intermarché’s ‘Unloved.’ A pure animated jewel, made with no AI at all. Too much poetry to…
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Ocean Outdoor UK appointed DOOH partner for Landsec’s Gunwharf Quays
Landsec has appointed Ocean Outdoor UK as its exclusive Digital Out of Home (DOOH) media partner for Gunwharf Quays, the…
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Tomorrow is MAA UK Agency of the Year day
Tomorrow we’ll be choosing our UK Agency of the Year (to be followed by some other bits on Thursday.) It’ll…
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Ben Ducker of IMA picks his Desert Island Christmas ads
Tesco – That’s what makes it Christmas – 2025 From a creative standpoint, Tesco hasn’t historically been the benchmark for…
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Graham Fink: my creative highlight of 2025
Just in the nick of time for all those “ad of the year” lists, Apple dropped this new spot for…
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Stephen Jenkins: my cultural highlight of 2025
This was a year of many creative and cultural highlights, including stand-out gigs from Mogwai, Spiritualized, Melin Meylin, James Taylor…
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MAA Ad of the Week: Tom Hardy for Jo Malone
Not sure if this is the best ad of the week (no it isn’t) but Tom Hardy for Unilever’s Jo…
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John Hegarty: my creative highlight of 2025
Here’s my suggestion. I want everyone to read a book. ‘Your Brain on Art’. Written by two women one a…
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AI fails McDonald’s
McDonald’s has pulled this entirely AI-generated ad in the Netherlands, following a volley of internet abuse. From the local branch…
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