Creative
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Publicis wins more than half global new business in 2025
Publicis dominated agency new business in 2025, winning 1485 of 3885 pitches or 56% of all global billings. WPP won…
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IPA Census shows dramatic decline in creative jobs
Creative agencies are in danger of becomking an endangered species as the ad world reorganises under the likes of Omnicom…
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Warburtons shows value of staying power
Here’s the kind of epic you don’t usually come across in February – Billy Faithfull’s Joyful and Triumphant for Jonathan…
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BBH gets a new look
“When the world zigs, zag” said Messrs Bartle, Bogle and Hegarty when they launched their remarkable ad agency in 1982.…
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Mini goes global – leaving the brand behind
BMW’s Mini is launching its first global campaign (from Jung von Matt and a cast of thousands including Dentsu and…
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The big winners in a below par Super Bowl ad fest
Who won the Super Bowl ad fest? Why Budweiser of course (it usually does.) They’re all here, courtesy of LBB.…
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David Patton takes key role at D&AD
David Patton (below), a former CEO of Grey Europe, Y&R globally and an award-winning client at Sony, has been appointed…
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It’s to be WPP Creative at last – although brands remain
WPP is finally biting the bullet and bringing its three main creative agency brands under one banner – WPP Creative.…
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Sabrina’s Pringles man lacks staying power
Was there a big budget at the Super Bowl that didn’t require a celeb? (Yes, Anthropic but there weren’t many.)…
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