Creative
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Amazon thinks we need a recent past reminder at Christmas
Advertisers and agencies tie themselves in all kinds of knots each Christmas – this year, it seems, both Asda and…
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Not so ‘Short n’ Sweet’ – Johnnie Walker and Sabrina Carpenter
The world’s brand owners seem to lose their bearings from time to time (Mollie-Mae for Unilever anyone?) Diageo, home to…
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IPG beats WPP to NatWest
Johnny Hornby’s T&P has been relatively free of the upheavals rocking owner WPP but now another of its bigger accounts,…
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MAA Ad of the Week: Moncler with Robert De Niro and Al Pacino
Even legends freeze in New York winters, especially when you’re getting on a bit. Old friends and rivals (film-wise anyway)…
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Manchester City’s James Wilkins picks his Desert Island Ads
If I’m stranded on a desert island sipping on thrice-boiled, desalinated sea water I don’t want to be reminded of…
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Ella’s Kitchen, Maserati and Ann Summers: how did their agencies fare?
When you don’t have the world’s bigger budgets is it worth venturing into film (more likely VOD, AKA YouTube)? Here’s…
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McDonald’s goes big with its first heist movie
McDonald’s has been broadening its creative repertoire recently and now agency Leo UK (as we’re supposed to call it) is…
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The value of clarity: why transparency wins in complex markets
In an age of privacy updates, consent boxes, and endless choice, consumers are finding their own ways to simplify the…
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Apple brings the dear old Mac back to centre stage
Is Apple running out of things to say in the AI era? Chipmaker Nvidia has overtaken it as the world’s…
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