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That didn’t take long did it? Plans for the European Super League are in ashes as the six English clubs involved – Arsenal, Manchester City, Man United, Chelsea, Tottenham and Liverpool – scramble for the exit as the football (and, ...

It’s not often that the world’sd biggest commercial operators come together in a new venture that – to us ordinary mortals – looks like one the biggest PR disasters in business history. But that’s what the football giants who have ...

As if the chief marketing officer (CMO) wasn’t already the most misunderstood role in the C-suite. More than other boardroom positions, the definition of what it means to be CMO changes notoriously fast – a trend that has only accelerated ...

When, if ever, we stop fretting about coronavirus there’s plenty of other things to worry about – like the end of the world for example. Not new of course, most of Christendom was convinced it was going to happen in ...

Wot’s this – Italians pinching a Vera Lynn tune for a Dutch beer, the cheek of it. Publicis Italia has had a good run with Heineken and it’s back with ‘We’ll Meet Again,’ a global campaign showing ways people have ...

Adam&eveDDB’s New York outpost won Peloton at the end of last year and its first work is out: ‘Train with Champions’ timed for the build-up to the Olympics (we hope.) A departure for the posh exercise bike although a path ...

Premier Inn has obviously had a hard time of it in the pandemic but now it’s back with Leo Burnett’s debut – ‘from booking to bed – rest easy.’ With Lenny Henry, who figured in most Premier Inn campaigns in ...

Much debate recently about the seemingly lost art of copywriting even as agency after agency bangs on about ‘storytelling,’ which is usually best effected with a script. Such skills do exist though – although in Britain you need to cross ...

Publicis CEO Arthur Sadoun (below) says there is “no truth” in reports that it is discussing a merger with Vivendi (or anyone else presumably.) He told MediaPost that the only thing Publicis and Vivendi-owned Havas have in common is that ...