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Sir Martin Sorrell’s S4Capital has bought two “analytics” companies to merge with its digital media operation MightyHive: ConversionWorks, a digital analytics, biddable media and data science company in London, and Datalicious Korea, a South Korea-based data and analytics consultancy. ConversionWorks ...

TBWA has been appointed to handle creative and strategic duties for the McVitie’s, Jacob’s, Carr’s and Go Ahead! biscuit brands, all owned by global snack company, Pladis. The win – in partnership with Manning Gottlieb OMD – could be a ...

WPP returned to growth in the third quarter of 2019, way ahead of expectations, although CEO Mark Read is counselling investors not to expect too much too soon, sticking to his guidance for no growth this year and performance in ...

Gamers aren’t weirdos who live in a world of their own but dedicated something or others who take the brain to new levels. That’s the theme of this new campaign for HP’s Omen computers – squarely aimed at gamers – ...

Not to be outdone by WPP, the company he founded, here’s Sir Martin Sorrell on his new construct S4Capital and its component parts MediaMonks, MediaHive and new “merger” Firewood. As ever with Sorrell there’s a grand tour d’horizon – first-naming ...

Not so long ago it looked as though what we used to call “mini marcoms” companies had had their day; foundering on the difficulty of making all their expensively acquired bits function at the same time. Consequently the escape from ...

BBC Creative is running a new iPlayer campaign – ‘wasted on some’ – with actors (in disguise) from some of its shows telling us why they don’t like them. Here are a couple from the absurd but absurdly watchable Peaky ...

The UK’s National Audit Office doesn’t think much of the Government’s ‘Get Ready for Brexit’ campaign – costing a supposed £100m – reporting that: “On 1 September 2019, the government launched a major communications campaign to help individuals and businesses ...

Droga5 has a global CCO for the first time in Neil Heymann (below), suggesting that its expected global expansion under new owner Accenture Interactive is about get under way. Accenture paid an estimated $475m for D5 back in April, a ...