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Jemma Marchant: why emotional loyalty beats endless discounts
Nowadays, my inbox is flooded with discounts. While these offers are fun and ‘personal’ (I used that term lightly), they…
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Anomaly heads for the winning post with SkyBet
Anomaly has won the SkyBet account just in time for the Cheltenham national hunt racing festival where SkyBet is launching…
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Stormzy recipe hits right note for McDonald’s
Leo Burnett (or is it just Leo now?) is getting pretty good at this McDonald’s lark, now importing ‘Famous Orders’…
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Publicis adds to power base in LatAm with BR Media Group
Publicis Groupe is doubling down on influencers following its purchase of Influential last year with BR Media Group, claimed to…
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Royal Ballet signs up House337 for principal partner search
The Royal Ballet and Opera has chosen House337 to help it find its first Principal Partner for The Royal Ballet…
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Can Burberry weather the storm?
Burberry is a flagship British company navigating pretty hard times. The cost of living crisis across most of the world…
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Holly Ripper from BBH takes hot seat at Havas
Havas London has named Holly Ripper (below), MD of BBH, as its new CEO, taking over from James Fox who…
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MAA Reader Survey 2025: help us to help you
Your opinion matters! Our reader survey is about to draw to a close. So if you have yet to respond,…
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Former DDB creative legend Ari Weiss dies at 46
Ari Weiss, long-serving North America and then global CCO of DDB, has died from cancer at the early age of…
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