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Nike’s ‘Dream Crazy’ is the “best of the best” says Effie

We’ve had titanium and all sorts of supposedly lesser metals on the awards circuit and now ad effectiveness awards the Effies have unveiled iridium (which Wiki says is a “very hard, brittle, silvery-white transition metal of the platinum group.”) Hope ...

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German supermarket weepie’s Christmas ode to lost youth

While British advertisers are cheering us all up with promises of yuletide togetherness, German supermarket Penny’s is taking an altogether more miserable approach, dwelling on the lost opportunities that the pandemic has forced on young people. Serviceplan’s campaign is a ...

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Waitrose gets back to Xmas basics with comedy food focus

Christmas ads are a marathon not a sprint this year (everyone seems to be in the action) but the finishing line may be in sight. Hoving into view is Waitrose, this year detached from its recent supporting role in parent ...

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Iceland’s Icelandverse beats Zuck to the punch

As we gird our loins for a trip around Mark Zuckerberg’s metaverse (would you really trust Facebook to design the entire virtual world you might be daft enough to occupy?), Inspired by Iceland has produced a film debunking the whole ...

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Post-lockdown creativity: Heineken’s Lockdown Love Story is a much-needed tonic

Has Cannes chosen its Creative Advertiser of the Year yet? Think that’s what it’s called. Heineken must be a contender: Publicis Italia has produced a string of cheery ads, including this one which celebrates a ‘Lockdown Love Story,’ without pushing ...

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Reed Smith’s Nick Swimer: why media buying needs to move beyond standardisation

The recent publication of the Incorporated Society of British Advertisers (ISBA) media planning and buying template was met with wide interest and debate from the ad industry. It sought to address some thorny issues that previous versions had danced around; ...

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Dominos goes full festive yodel for Christmas pizza launch

VCCP’s “Domin-oh-hoo-hoo” campaign for Dominos Pizza takes a festive turn with a full choir to launch its Christmas menu. Apparently the original campaign reached 95 per cent of the UK population, and there’s clearly plenty more mileage to be had ...

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