Interpublic’s UM has won one of the UK’s bigger media accounts, Moneysupermarket group whose brands also include Martin Lewis’ MoneySavingExpert and Quidco. UM beat Publicis Groupe’s Starcom, WPP’s Wavemaker and Goodstuff in a pitch managed by Aperto. Former media agency ...
Read More »Duolingo launches Japan’s Museum of Wonky English
Language learning companies have spawned some funny ads over the years – mistranslations/misunderstandings seem to hit a reliable funny bone, often involving a rampant senorita happening on a bemused if happy tourist, for some unaccountable reason. Now US-based Duolingo has ...
Read More »Musk’s latest Twitter spat with advertisers shines a harsh light on Apple’s dominance
Elon Musk’s misguided and, latterly, crazed acquisition of Twitter for $44bn (a fair amount of it borrowed) hasn’t brought much benefit to anyone. Musk himself as well as the thousands of Twitter employees sacked and those remaining in fear of ...
Read More »Morrisons for Leo Burnett, Brooklyn Brothers lines up redundancies
It’s going to be a rough old Christmas for some agencies as they head into a distinctly unpromising 2023 and Publicis.Poke, the somewhat unconvincing amalgam of Publicis with Poke and Arc within Publicis Groupe, has lost its flagship account Morrisons ...
Read More »Asda, Amazon, Aldi and M&S top System1’s latest Christmas ad winners
System1, which claims to measure the emotional impact of ads and therefore their long term effectiveness, has produced its latest list of Christmas winners (bearing in mind that it’s not actually December yet.) This year 16 ads scored five or ...
Read More »An alternative view of Declan Rice’s CALM performance
Charity CALM (Campaign Against Living Miserably) which tries to help suicidal people swept the board at the recent Campaign Big Awards with agency adam&eveDDB. AMV BBDO has added its firepower to the cause with this interesting effort featuring footballer Declan ...
Read More »Mother Earth blasts Santa Claus for climate crimes in Posten’s epic Christmas ad
Last year Norwegian postal service Posten brought us a gay Santa Claus. This year, Santa’s in love with Mother Earth, but the relationship goes sour as the rampant consumerism of Christmas starts killing the planet. The idea comes from the ...
Read More »MAA Christmas Ads of the Month (so far): John Lewis, Apple and Fondation Abbé Pierre
Most advertisers have fired their heavy Christmas armoury already and it’s not even December yet – although doubtless there’s more to come. It’s another funny old Christmas of course after years of Covid, although it’s still with us in some ...
Read More »Chevrolet attacks the tear ducts with Mrs Hayes’ 1957 Chevy
Here’s another epic tear-jerker, hard on the heels of Fred & Farid. This time it’s Mrs Hayes, her family, loved ones and a kindly neighbour for Chevrolet, overcoming a past-its-best 1957 Chevy with a boot full of Christmas shopping. By ...
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