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BETC’s Emily in Paris – even better than the original

Netflix’s Emily in Paris is one of those Marmite shows (although it has plenty of fans) and it provides plenty of fodder for Duolingo, an American language-learning website and mobile app, in a new campaign from BETC Paris. Netflix’s Emily ...

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Microsoft to buy AT&T’s Xandr to boost ad tech offer

Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T founder Alexander Graham Bell, includes both demand and sell-side platforms and an ad server. Microsoft’s Mikhail Parakhin says: “With Xandr’s ...

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Fingers crossed for Dark Horses Shelter homeless promotion

Covid continues to wreak havoc amid the best laid plans: if there’s no or little football this Boxing Day (December 26) in the UK because many footballers refuse to be vaccinated, then a Shelter promotion with agency Dark Horses will ...

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The Brooklyn Brothers ECD Simon Poett: Ads of the Year ’21

Ads of the year. Burberry “Open Spaces” by Megaforce For the second year Burrberry created the best work. Both brave and surreal, it’s inspiring from top to bottom – direction, dop, choreography, music, stylists – everything. At a time when ...

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M&S Romford shows how to do it at Christmas

There are some rather worrying signs of life at the UK’s M&S (Marks & Spencer as was), worrying for those of us attuned to saying how hopeless it is anyway. The team at M&S Romford have become TikTok stars it ...

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Fiona Foy: trust, yes, but verify too in media agency deals

Five years ago, the ANA highlighted the lack of transparency in the media and advertising supply chain in their ground-breaking report. My colleague at Media Marketing Compliance, Stephen Broderick, was part of the group of select advisers that helped put ...

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DentsuMB joint ECD Sue Higgs: Ads of the Year 2021

Ads of the year. What. A. Year. We don’t need reminding of the cacophony of Covid chaos and confusion that has prevailed, a truly an extraordinary time on Planet Earth. But amongst all this, there have been some incredible creative ...

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On the Beach: tongue in cheek or just naff?

Don’t know quite what to make of this: Quiet Storm’s debut for online holiday firm On The Beach. Quiet Storm beat a starry line-up of BBH, Mother and New Commercial Arts to the business, formerly with our UK Creative agency ...

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