Advertisers

Snapchat aims at Instagram with client-loaded ad campaign

Here’s an interesting new B2B campaign for Snapchat, rounding up an array of clients to say how much they like the platform (are we still allowed to call them that?), one optimist even suggesting he’ll be using it for the ...

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MAA blast from the past: Alan Parker’s Dr Jekyll

When the late Alan Parker left CDP to launch a production company with producer Alan Marshall he picked up lots of work from his old firm (who also bankrolled the nascent company.) One such task was a seemingly modest thirty ...

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BBH shares Hegarty wisdom via high tech face-to-face

Maybe we are all being nicer to each other in lockdown. BBH is now sharing what it calls an “immersive experience” with founder and long-time creative director Sir John Hegarty, previously available to staff. “Hegarty On…” offers a face-to-face meeting ...

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Public Health England spends £43m in just three months to combat Covid-19

Public Health England, the government body supposed to be keeping us out of the clutches of Covid-19, spent a staggering £43m on advertising during the UK’s March 23 to June 30 lockdown period, according to new figures from Nielsen. This ...

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Bowman takes top role at Ebiquity’s FirmDecisions

Federica Bowman is taking over as global CEO of Ebiquity-owned FirmDecisions from Stephen Broderick. Broderick is leaving to “pursue other opportunities.” FirmDecisions, acquired in 2012, aims to instil “financial transparency in the client agency relationship,” something the combative Broderick, a ...

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Barilla tops the post-lockdown feel-good stakes with rooftop Roger Federer

Here’s a (post-ish) lockdown win-win, two young Italian girls Vittoria and Carola became a viral hit when they played rooftop tennis (across two buildings.) So We Are Social Milan for Barilla decided to surprise them with their hero, all-round good ...

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Digital marketing is the future

Digital marketing involves using electronic media as a tool to reach a larger market base. Blogging, email marketing, social media marketing and pay-per-click promotions are perfect examples of digital marketing. Any form of marketing you see or receive through the ...

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Mark Andrews: how Alan Parker changed advertising

There will be many tributes rightly paid to Alan Parker who died last week. His importance to CDP, to advertising in general and, of course, to the film industry cannot be overestimated. The effect he has had on all our ...

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