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VCCP beefs up media operation with raid on IPG’s Initiative
Can creative agencies muscle their way back into media? Mother has launched its Media by Mother in the UK after…
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IPA Bellwether survey points to brighter future for main media (after a short recession)
THE UK’s quarterly Bellwether survey reports that 26% of UK-based companies expect their marketing budgets to increase in 2024, the…
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ASA seems to think it’s different for girls….
Ogling men that is, as quite a lot seem to be doing in this Clavin Klein ad featuring actor Jeremy…
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Smoking Gun wins global comms for pensions challenger Aptia
Manchester’s Smoking Gun has won the comms task for new pensions and benefits player Aptia Group. Aptia is launching this…
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BETC sparks global hysteria for Tekken 8 launch
Gamers love a good punch-up and Japanese franchise Bandai Nanco has been serving them up for 30-odd years. Latest off…
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Fandom is dead, welcome to Fancom says M&C Sport & Entertainment
M&C Saatchi Sport & Entertainment, which describes itself as the “passions agency” (a new one on me but maybe I…
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Mother constructs a winning kitchen surprise for IKEA
IKEA now has a new global agency in McCann but that doesn’t seem to an impediment to the likes of…
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Pablo: why UK adland needs to nurture diversity and young talent
By Pablo joint MDs Hannah Penn and Harriet Knight. There are two major crises impacting the UK advertising industry right…
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R&A hires VCCP to persuade more women and girls to tee off
VCCP certainly picks up the easy ones (it’s Thames Water’s ad agency) and now it’s landed the R&A, Royal &…
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