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Ryan McManus takes lead creative role at WPP’s VML London
WPP’s VML, the world’s biggest creative agency according to the holding company (certainly the most numerous with around 30,000 people)…
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Mel Arrow of McCann London: my Top Tips for Cannes
Mel Arrow is CSO McCann London Top Tips for Cannes No article about Cannes 2024 would be complete without saying…
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Anomaly’s ‘Engineered for life’ puts Rimowa cases through their paces
German-made, LVMH-owned Rimowa suitcases have been around for 125 years, and here Anomaly London shows us why. They are made…
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NCA joins election party for MoneySuperMarket
With a surprise UK General Election set for July 4 brands and agencies will be diving on the bandwagon, whether…
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Legendary French maverick Jacques Séguéla is latest Cannes Lion of St Mark
Jacques Séguéla (below), one of the founders of Euro RSG (subsequently Havas Worldwide) is the latest Cannes Lion of St…
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ITV takes stake in Purplebricks in return for ad time
No-one can accuse UK terrestrial broadcaster ITV of leaving stones unturned in its search for new sources of revenue (and…
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HSBC Argentina and David Buenos Aires deploy humour to fight cybercrime
Cybercriminals are a modern plague and HSBC Argentina and David Buenos Aires are turning to humour to try to put…
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Nike’s first refugee athlete stars in new W+K Olympics campaign
It’s going to be a crowded ad market during this year’s summer of sport, and Nike is getting in early…
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Claude 3 debuts for WPP
Some emails land at MAA with what seems a resounding clunk and here’s a head-scratcher from WPP. “WPP Integrates Anthropic’s…
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