Have we all got into terrible habits during lockdown? Mindshare’s Nick Emery and Jeffrey Toobin at the New Yorker both got fired for bad behaviour on Zoom calls, and it seems the rest of us are due a reminder of ...
Read More »Wunderman Thompson says it’s cracked the code of brand “inspiration”
WPP’s Wunderman Thompson has been looking into brand growth and reckons the key isn’t awareness or any of those old metrics but whether or not brands are “inspiring.” According to ‘Inspiring Growth’ 725 of customers worldwide want brands to be ...
Read More »Burger King rebrands to ‘Burger Queen’ for Stevenage FC
Burger King won friends with its recent sponsorship of Stevenage FC, and a rebranding to “Burger Queen” for the women’s football team is making the fast food giant even more popular with the locals, and with FIFA 21 players around ...
Read More »A boy’s tribute to Maradona soars high in the Argentinian sky
It’s a simple ad by Ogilvy Social.Lab in Amsterdam for soccer magazine Panenka, but it’s beautifully shot and captures the spirit of youth, football, and Argentinian legend Maradona. A boy attaches his much-loved football to a large bunch of balloons ...
Read More »Xmas wizards McCann Manchester score for Smyths
YouTube has revealed its most popular UK Christmas ads (so far) and top, ahead of the usual suspects, is this for Smyths Toys by McCann Manchester. McCann Manchester also issues the ever-popular Kevin the Carrot for Aldi (in third place ...
Read More »Adweek ventures first with its agencies of the year
Choosing agencies of the year this pandemic-stricken year is no easy matter (we’re still mulling over our choices, be with you later this week or early next.) Lots of clients have just not spent money (or gone all digital/social) and ...
Read More »Lacta’s Easter Bunny rides to Christmas rescue
If Christmas is cancelled – locked down anyway – what can you do but look forward to Easter? Mondelez brand Lacta chocolate’s mascot is an Easter Bunny so when Santa, on account of his age and therefore vulnerability to the ...
Read More »Dentsu International is first ad holding company to announce across-the-board job losses
Dentsu International is the first of the big ad holding companies to announce company-wide post-pandemic job losses. The company, formerly Dentsu Aegis Network which operqtes outside Dentsu’s homeland Japan, will cull around 6000 jobs, 12.5% of the workforce. Dentsu says: ...
Read More »Publicis Groupe’s 2020 Christmas message is delivered by Michelle Obama, while Arthur & Maurice take it easy
Publicis Groupe’s traditional end-of-year video shows an overweight and under-groomed Arthur Sadoun and Maurice Levy lounging on the sofa in a messy office, eating junk food. Both are drinking from their own “I’m the boss” mug. The traditional seasonal message ...
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