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Lego is launching its biggest Christmas campaign to date, devised in-house with the help of Traktor and The Mill and featuring Katy Perry, who seems to appear a lot in ads. But Katy is a lifelong Lego fan and collector ...

This is the third instalment of Disney’s Christmas trilogy: in 2020 we saw Nicole bonding with grandmother Lola, then in 2021 we jumped to Nicole introducing a stepdad to her own kids. For 2022 a baby is introduced into the ...

M&C Saatchi is out of the takeover woods – for now – as 89% of shareholders voted against the proposal from Next15, originally agreed by the Saatchi board before Next’s share price tanked along with other tech-based stocks. M&C became ...

On TikTok, FYP is the “For You Page,” which shows personalised content based on a famously fine-tuned algorithm. Durex has invented its own version of FYP, “For your penis,” and VaynerMedia has created an accompanying rap video, performed by an ...

Broderick Hicks is head of EMEA at sports marketing, music and talent agency Wasserman. Desert Island Ads In a world filled with unrest and uncertainty, sport provides a brief respite. Football elevates that respite. The beautiful game. The people’s game. ...

Breaking into America is hard but UK-based independent Out of Home media agency Talon America has made a step forward, winning southern-based chain Krystal Restaurants which operates in around 300 locations. Talon will use its tech platform to drive foot ...

BT seems to have been re-energised since landing at Saatchi & Saatchi (not before time you might say) and now it’s following its Broadband Nightmares campaign with a Halloween offer of “fully functional and custom wifi controlling Horror Dolls,” which ...

Martin Sorrell has done pretty well out of the City, London’s financial centre, persuading investors to back his S4 Capital venture when he was rudely defenestrated from his creation WPP. Faith in Sorrell helped S4 rise to a dizzy valuation ...

Brands need to come clean to gain consumer trust during the cost-of-living crunch. While most people across the UK are concerned about the cost-of-living crisis (68%) and many already making changes to their spending habits (59%), Kinetic’s latest Alfresco Life ...