While the nation anxiously awaits the new John Lewis ad from adam&eveDDB – the Brits are in a delicate state at the moment with Brexit and all that and a bummer for JL could tip them over the edge – ...
Read More »Tanqueray challenges newbie gin rivals with new tech and old-style production from St Luke’s
New craft gins seem to be taking over over the drinks world but Diageo is rowing against the tide with its ‘Unmistakably’ campaign for Tanqueray, this time with London agency St Luke’s making its debut on the account. It’s all ...
Read More »More creative firepower at Apple means cutbacks at TBWA
Apple, as expected, seems to be taking more of its work in-house with Bloomberg reporting that Lee Clow’s famed TBWA/Media Arts Lab, probably the most successful of all the dedicated agencies, is laying off around 50 people. Apple VP of ...
Read More »‘Leafy Blinders’ challenge Kevin the Carrot’s triumphant Christmas return for Aldi
If John Lewis is the favourite christmas ad of the UK’s middle classes (we haven’t seen this year’s yet, we reckon it’s going to be a joint John Lewis/Waitrose effort) Aldi’s ‘Kevin the Carrot’ seems to be the favourite of ...
Read More »72andSunny Amsterdam picks up Audi’s ‘Vorsprung’ baton
‘Vorsprung durch Technik’ means advancement through technology – and it’s served Audi pretty well since BBH founder John Hegarty came across it touring an Audi factory in 1982. That, of course, was the era of such things – BMW had ...
Read More »MSQ Partners CEO Peter Reid: are you really getting a client-centric offer?
The marketing industry is facing an identity crisis. We have old agencies trying to stay relevant. New agencies trying to prove that their approach is no flash-in-the-pan. Big, ugly networks trying to unpick the knots that they’ve got themselves tangled ...
Read More »WPP wins big chunk of Axa media – Publicis retains creative
WPP’s Wavemaker media agency has scored a big and timely win with most of French insurance giant Axa’s global media account. Publicis has won the media business in Germany, the UK, Italy and Hong Kong. Publicis retains Axa’s creative. So ...
Read More »TK Maxx and W+K think different at Christmas with ‘Gift Different’
It isn’t quite all doom and gloom on the British high street – although most of it is – and US-owned TK Maxx is a rare bright spot, posting a 6.4 per cent sales rise to £3bn and profits up ...
Read More »Now there’s a new French digital contender on the tail of Sorrell and S4Capital
Is Sir Martin Sorrell’s new S4Capital setting the pace in advertising, barely a year after he set it up following his defenestration from WPP? Imitation is the sincerest form of flattery, they say, and now Fimalac, a holding company owned ...
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