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Martin Sorrell has maintained the love of a good analogy that he famously developed while CEO of WPP. He used them freely as he pronounced on the future of ad agency holding companies and the state of WPP during an ...

This is Amazon Prime Video’s first real brand advertising campaign, and it cleverly taps into the box set bingeing culture by imagining what might happen when a viewer gets too immersed in a show. A downtrodden woman learns to be ...

San Francisco agency Erich & Kallman has created a two-minute plus public service announcement where US television host Mike Rowe gets an actual prostate exam from his real doctor on camera. The spot, for non-profit ZERO – The End of ...

The judges’ decision was unanimous: Bartle Bogle Hegarty won the 2018 IPA Effectiveness Grand Prix for its work with Audi, a client of the agency since its launch in 1982. BBH – which also won Effectiveness Company of the year ...

Carslberg is launching Unfiltered, real beer for real, um, people with agency Fold7’s first global campaign. Actor Mads Mikkelsen is doing the duties once more, gradually becoming more dishevelled to show..precisely what? The baddest of bad hair days? Carlsberg ads ...

WPP is putting a brave face on its loss of the Ford creative account, telling the world it’s been appointed as Ford’s “activation” agency. This includes dealer advertising (so-called Tier Two), PR, production, Ford work with a partner in China ...

ITV, the traditional home for ads for sugary drinks and choccie bars, is teaming with Veg Power, an alliance of producers and retailers, to launch a new TV campaign – with donated airtime worth £2m – in January. Adam&eveDDB has ...

Omnicom’s BBDO has won the Ford creative account with Wieden+Kennedy, which is handling Ford’s fall ad campaign, retained as a roster partner (which should keep BBDO on its toes). WPP, which has handled Ford for decades through JWT and Ogilvy ...

Publicis boss Arthur Sadoun and Publicis Media head Steve King have landed another big name – pharma giant GSK’s $1.8bn global media account. The business moves from WPP’s MediaCom and Mindshare and Omnicom’s PHD. GSK reviews its media every three ...