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The metaverse may not be doing much for Mark Zuckerberg but French giant L’Oreal seems happy enough: launching a selection of new hair looks across multiple marketplaces in what it claims is a first for the new medium. Its new ...

Specsavers is introducing its long-running “Should’ve gone to Specsavers” line to Canada, where the retail brand opened up shop last year. They’ve made the best of the Canadian landscape, placing the “action” in a stunning outdoor setting, where they’ve found ...

See that Interpublic’s R/GA, once the high flying digital agency, is laying off 15% of its US staff. Wonder how they chose them and how old they are? The newly-minted Federation Against Ageism Towards Ad Creatives (FAAAC) probably has an ...

The mighty Anheuser-Busch (AB InBev’s US arm that allegedly made Milwaukee famous) has backtracked spectacularly over its decision to feature trans influencer Dylan Mulvaney promoting the mystifyingly popular beverage (still the US best seller although its share is on the ...

Fluus is the first fully-flushable period pad, developed by a group of young eco-entrepreneurs looking for a solution to a problem: 30% of (traditional, non-flushable) sanitary pads get flushed down the toilet regardless. Instead of clogging up the drainage system, ...

The world, you may have noticed, has gone pet mad – and not just those yappy cockapoos blighting the neighbourhood since lockdown. UK firm Pets At Home has over 450 stores and a market cap around £2bn, about half of ...

Sainsbury’s is one of those accounts that have defined British advertising over the years, most notably its 35 year stint at Abbott Mead Vickers, now AMV BBDO. David Abbott’s elegant, mainly print, ads have been described as “having an intelligent ...

Ofcom is the UK regulator that’s supposed to keep media in check, including the internet and mobile. This, as you might agree, is a tall order. Ofcom’s record is somewhat mixed. Rather than concentrating on what actually concerns people, it’s ...

MoneySuperMarket and agency New Commercial Arts hit gold when they enlisted Dame Judi Dench and her money-saving SuperSeven as the country plunged into a whopping cost-of-living crisis. Now she’s back to save us “serious money” with another episode directed by ...