Advertisers

IKEA is continuing its campaign to own sleep via agency Mother – ‘Tomorrow Starts tonight’ – with a print and out of home campaign comparing the benefits of (IKEA-induced) sleep with what it calls ‘fad’ products including energy drinks, anti-ageing ...

For advertisers dealing with the likes of Facebook, Twitter and Google’s YouTube is a bit like parents with a naughty teenager: no house parties while we’re away they say only to find there’s a marquee erected at the bottom of ...

Uber’s “Tonight I’ll be eating” campaign has become a cultural phenomenon in Australia, and local independent agency Special Group has been rewarded for its success with the chance to take the brand platform to the US and Canada — this ...

Oh dear, not another one. Apparently next month is “Stoptober” in the UK when those sinners amongst us are being instructed to stop puffing away. It’s the latest initiative from Public Health England (PHE, which most of us thought was ...

WPP CEO Mark Read may be thinking back to 2016 as he contemplates two massive account reviews: Walgreens Boots Alliance is reviewing its across-the-board global deal with WPP up against Publicis as its three-year contract comes up while T-Mobile is ...

Havas Media Group in the UK is launching what it calls a “social equity marketplace”aiming to give clients the opportunity to use so-called under-represented media. This follows a similar initiative in the US. The UK marketplace includes Black, Asian, minority ...

Back in the day London agency Howell Henry Chaldecott Lury was the hottest in town: the ultimate ambassadors of the Dave Trott school of advertising. People still remember its Tango ads but this seemingly modest effort for Ronseal from Dave ...

Here we go again, the Lloyds Bank black horse is back – courtesy of trainer adam&eveDDB – this time to tell us it’s: “By the side of a nation that never stands still.” To wit we get lots of businesses ...

Energy companies are never the most popular: hogging the headlines when they put prices up, forgotten by most when they don’t. French-owned EDF Energy (Électricité de France) is displaying its eco-credential in the first campaign from recently-appointed creative and media ...