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It’s the Paralympics soon following a surprisingly successful Olympics 2020 and we all know what the Paralympics competitors are don’t we? ‘Super. Heroes’ as broadcaster Channel 4 puts it in its current campaign. Not according to adam&eveDDB’s new ‘#WeThe15’ for ...

Iconic 90s TV series Changing Rooms is back after 17 years, promising to bring viewers the same format — and nail biting jeopardy — as the original show, in which neighbours are given free rein to make over rooms in ...

London-based network VVP has won White Claw hard seltzer’s global account as the brand expands outside the US into 12 markets. Accenture’s Rothco previously worked on the brand. White Claw global brand director Gisela Rule says: “We want to thank ...

Virgin Media 02’s new director of brand and marketing Simon Groves faces on of adland’s trickier issues as the takes the marketing helm of the newly-merged mobile and (in the case of the Virgin bit) TV provider – one agency ...

Ad views have never been a very effective measure for marketers, given that they are really only about whether the ad has been viewable, not whether anyone was paying attention. Omnicom Media Group is attempting to rectify that by striking ...

This one seems to be causing a bit of a stir in the US, a satirical take on hip hop (I think) from Publicis NYC for peanut butter brand Jif (no, not the cleaner, that was years ago.) With rapper ...

Most people can recall the Sony Bravia ‘Balls’ ad, with San Francisco covered in the things. Here’s another, from 2008, which is well worth a second (or first) look. From the London branch of Fallon which soared like a meteor ...

Are 3D posters the future for Out of Home advertising? Well they might be for some brands, armed with a substantial budget, as Ocean Outdoor’s new DeepScreen technology allows advertisers to get right in consumers’ faces, from some angles anyway. ...

MullenLowe has been reappointed to the UK government’s Covid-19 advertising drive, to no-one’s great surprise as the agency acquitted itself well through the pandemic. The agency, which has earned an estimated £20m to date (media expenditure runs into hundreds of ...