Analysis
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Ciesco: tech and media sector ready to power M&A bounce-back in 2021
Sector-specialist M&A advisory firm Ciesco has reported global resilience in the tech, digital, media and marketing sectors even in the…
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New AA/WARC forecast paints much brighter picture for UK adspend in 2021
The UK’s Advertising Association/WARC Expenditure Report paints a pretty optimistic picture for 2021, forecasting growth of 15.2% (0.8% up from…
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The Media and Marketing podcast: pitching on Zoom
In the latest Media and Marketing podcast John Reynolds discusses the upside and downside of pitching on Zoom – the…
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MAA blast from the past: McDonald’s Super Bowl ‘Showdown’ with Jordan and Bird
It’s the Super Bowl soon, maybe a somewhat reduced one in ad terms although enough biggies will surely pile in.…
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Why are there so many big agency reviews?
Lots of creative accounts move when a new client comes in. A review is nearly always on the cards even…
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IPA Bellwether shows small rise in marketers’ optimism
The last quarter of 2020 was another disaster for marketers, agencies and media owners but they’re cautiously optimistic as they…
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MAA blast from the past: Tesco’s ‘cheerful sole’
As agencies wait for the call to pitch for Asda, here’s a blast from the past from MullenLowe which they’ve…
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JAA Media’s Ian Redman: say what you mean otherwise nobody will know what’s going on
When a company who make folding aluminium doors rebrand themselves as “suppliers of entrance solutions” it may seem the tide…
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MAA blast from the past: Clive Owen drives for BMW
Not that long ago it looked like high end ads were becoming more like films – then we had digital.…
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