Analysis
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Ed Cox of Yonder Media: the multi-channel way to score media goals at the Euros
As the Euros enter the final stages with its customary drama, the advertising industry is very much along for the…
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MediaCom’s Lindsey Jordan: can artficial intelligence make marketing more human?
AI is now an integral part of our lives and as a society awash with data, we rely on AI…
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Cannes Lions: creativity back at the top of the agenda but there’s still work to do
So who was the most creative agency at Cannes? We now know that don’t we: the UK’s AMV BBDO with…
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New Commercial Arts’ Charlotte Prince and Loriley Sessions pick their Desert Island Ads
Charlotte Prince and Loriley Sessions are an award-winning creative team at New Commercial Arts. Desert Island Ads If we were…
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MAA blasts from the past: Euro wins and fails from Walkers and Pizza Hut
England football manager Gareth Southgate won’t need reminding of a previous Euro football tournament, 1996 when he missed a penalty…
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Graham Fink: my top tips for (double) Cannes
It’s that time of year again. Cannes. The advertising Olympics is just around the corner and, like the Tokyo version,…
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Collective’s Stephen Barnes picks his Desert Island Ads
Stephen Barnes is co-founder and ECD of multi-discipline agency Collective. Desert Island Ads If this was a real desert island,…
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Laurence Green: the advertising weather changes…
The last year has been horrific for many. For other, luckier souls the abiding memory will be of relentless monotony,…
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MAA blast from the past: one for the Euros – Nike Shox
Euros football ads are all over the place now, none quite as audacious as this effort from 2003 (I think)…
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