MAA blast from the past: one for the Euros – Nike Shox

Euros football ads are all over the place now, none quite as audacious as this effort from 2003 (I think) for Nike Shox from Wieden+Kennedy. Featuring that forgotten phenomenon, a streaker.

Originally intended for an NFL setting, moved to the more easygoing (then) UK and the capable hands of director Frank Budgen.

Can’t see today’s somewhat po-faced, purpose-driven Nike trying this route again, somehow.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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