Analysis
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MAA Ad of the Week: Juan Cabral changes the game for Facebook and Droga5
We don’t know yet whether the Tokyo Olympics will be a damp squib, a disaster or a triumph of the…
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Publicis, Omnicom and IPG bounce back strongly in Q2
Three of the big ad holding companies have posted spectacular post-pandemic bouncebacks in the first half of 2021, in effect…
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New WPP CCO Rob Reilly: how we’ll become the world’s most creative company
Can holding company CCOs actually make a difference or a are they, as some say of politicians, destined to fail?…
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Dentsu sells flagship HQ building as Olympics problems loom
Dentsu, the world’s fifth biggest ad holding company after WPP, Omnicom, Publicis and Interpublic, has sold its iconic tear-shaped HQ…
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House of Greenland co-founder Martin de Fleurian picks his Desert Island Ads
Martin de Fleurian is a co-founder of creative and content agency House of Greenland which works with Red Bull, BT…
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Laurence Green: Now anyone can win at Cannes…
So the Lions have been handed out and the global creative circus has packed up its tent, the cork firmly…
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Barry Cupples of Talon: Out of Home states its case at virtual Cannes 2021
There were a few clear themes present at the virtual Cannes advertising festival this year reflecting not just digital transformation…
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MAA blasts from the past: funny Cannes Lions winners
Much chatter that the Cannes Lions winners didn’t include much humour – although humour (particularly the Anglo-Saxon variety) has usually…
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Reed Smith: the future of advertising – is it the metaverse?
By Stacy Marcus and Deborah Bessner. The metaverse presents tremendous opportunities for brand and advertising growth, with brands ranging from…
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