Analysis
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Trends in today’s leisure spending
We all know that it’s sensible to save our money for a rainy day, but no one can deny that…
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Why is Bob Hoffman so unimpressed by VMLY&R?
The estimable Ad Contrarian Bob Hoffman is away for a while on vacation so he’s left us with some parting…
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MAA Ad of the Week: Joint for Amazon
There’s already a pattern emerging in our Ad of the Week: big, rich advertisers making big long commercials: Facebook via…
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WARC reveals secret of creative effectiveness – or does it?
WARC, which run the Effies and is now owned by Cannes Lions proprietor Ascential, has released its finding into the…
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Laurence Green: advertising can have its gold medallists too
A year later than scheduled – and empty as its arenas may be – human excellence is back in the…
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UK advertising to hit record £27.7bn in 2021 – AA report
The latest Advertising Association/WARC Expenditure Report predicts that UK adspend will grow by 18.2% this year to reach a total…
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MAA blast from the past: W+K’s take on beach-body-ready for Southern Comfort
Now’s the time when we should take to the beaches, assuming you can get there and unseasonal floods haven’t washed…
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Post-pandemic creativity: Hegarty’s Simba and W+K’s Visa
BBH founder Sir John Hegarty is no fan of much contemporary advertising, seeing it as primarily click chasing at the…
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Garrett O’Reilly of Hearts & Science picks his (sustainable) Desert Island Ads
Garrett O’Reilly is MD of Omnicom media agency Hearts & Science UK. Founded in 2016, Hearts & Science clients including…
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