Analysis
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More strife for MDC but CEO Penn paints a rosier picture
As usual with MDC Partners there’s red ink all over the numbers as it lost $237 million in Q4 2020,…
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Giles Keeble: let’s see some real copywriting, algorithms!
It’s a strange world in which my computer now asks me to prove I am not a robot. I have…
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MAA blasts from the past: Barclaycard, Carling and IKEA
Laurence Green writes today about ISBA’s new “collective trust initiative” recommending “making advertising welcome in people’s homes.” Actually this seems…
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Laurence Green: time to write a new creative roadmap?
This is Laurence Green’s first monthly column for MAA. Green is executive partner at MullenLowe, the agency behind the UK’s…
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Sainsbury’s goes greener with ‘Helping Everyone Eat Better’
Sainsbury’s is pensioning off (or ‘retiring’ as we say these days) ‘Live Well for Less’ and replacing it with ‘Helping…
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MAA blast from the past: Rik Mayall for Bombardier
We’ve described recently the move from ambitious ads to digital-friendly content, something that has has greatly diminished the influence of…
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Reed Smith LLP’s Nick Breen: why the influencer buck doesn’t stop at #ad
Social media influencers have repeatedly been in the spotlight over the past few years for their brand associations and paid-for…
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I’ve run a remote workforce for four years and this is what I’ve learned, by Jon Williams of Liberty Guild
Last week, the 9-5 job as we know it died in Silicon Valley. When Salesforce announced that pretty much everyone…
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Omnicom brings up the rear (so far) among ad holding companies in grim 2020
Covid-19 hammered Omnicom harder than its rivals Interpublic and Publicis Groupe (WPP is still to report) with full year and…
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