Analysis
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MAA Ad of the Week: IKEA’s Swedish shark hits Tokyo
IKEA, like Burger King, hasn’t forgotten that ads can be fun – if you’re prepared to take a risk or…
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MAA blast from the past: Unilever quits tea – that’s no way to treat a chimp
Unilever is selling its tea business – including PG Tips and Lipton – to CVC Capital Partners for £3.8bn as…
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Nike’s ‘Dream Crazy’ is the “best of the best” says Effie
We’ve had titanium and all sorts of supposedly lesser metals on the awards circuit and now ad effectiveness awards the…
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Reed Smith’s Nick Swimer: why media buying needs to move beyond standardisation
The recent publication of the Incorporated Society of British Advertisers (ISBA) media planning and buying template was met with wide…
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Laurence Green: why Ringan Ledwidge was a great director
Creative Ambition, Realised: Ringan Ledwidge, 1971-2021. Advertising reaches for hyperbole too readily: it’s our stock in trade, after all. But…
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Sven Huberts of Isobar: welcome to a multi-sensory marketing world
Niels Bohr, the famous 20th century physicist, once said: “Predictions are hard, especially when they’re about the future.” While inarguably…
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Sugar Studios’ Jo Wallace picks her Desert Island Ads
Jo Wallace is the director of Sugar Studios in Greenwich, London. Wallace, formerly of MDM Props Ltd, has created a…
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MAA Ad of the Week: John Lewis, the original and the best
There’s been an early rush on Christmas ads this week — perhaps because Black Friday won’t add up to much…
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Laurence Green: why Burberry’s in-house triumph has a stark lesson for agencies
Back when the interweb first knocked meaningfully on advertising’s doors, some of adland’s more optimistic commentators hoped this might herald…
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