Agencies

Nationwide’s D-Day Memorial tribute is also a call to action

Nationwide is helping to raise money for a British memorial to the thousands of soldiers who sacrificed their lives 75 years ago at the D-Day landings. It’s remarkable that there isn’t one already, and VCCP’s film should go some way ...

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VW in America grasps emissions nettle in WPP ad debut

Volkswagen in America is beginning its fightback proper against the ‘Dieselgate’ scandal (it hopes it is, anyway) with a new WPP agency line-up headed by Johannes Leonardo. ‘Hello Light’ is a pretty dramatic mea culpa, referring briefly to the emissions ...

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WPP’s new North America CMO sparks controversy

WPP is trying to pep up its marketing efforts in North America, where its sales have been dropping alarmingly, and has hired former TBWA new biz supremo Kyla Jacobs as CMO. Jacobs (below) reports to chief growth whatever-he-is Laurent Ezekiel ...

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Heinz shows it’s Instagram for everything – including ads

Heinz mayo is running a diverting social campaign through Deutsch parodying political “smear” ads, not knocking the competition but inviting us to pep up dry foods. View this post on Instagram Give your mouth what it deserves. Make a tuna ...

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Apple says a (possibly tongue in cheek) thank you to app developers

Who’d be a “developer?” Lots of people, obviously, searching for the next big app thing on Apple. Maybe that’s what all those laptop maniacs who put down roots in cafes across the world are doing. Anyway Apple has produced a ...

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Hungry for Love Island? Mother brings Uber Eats to the party

Uber Eats reportedly paid £5 million for its Love Island sponsorship, and Mother London is helping make the most of their money with this savvy series of idents. You need to know all the tropes to get the jokes, but ...

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Media agency golden era is over says Sorrell

S4 Capital’s Sir Martin Sorrell (below) has been confiding to Digiday about his plans to buy a “first party data” company, averring that Dentsu’s Merkle is the kind of company he’s looking for, that Acxiom (just bought by Interpublic) and ...

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Fanta enters medieval lists with McCann’s battle of flavors

The rush to do everything Game of Thrones-style seems to have brought back the big budget commercial – after all, you can’t have all that fighting and slaughter on a shoestring (although some famous film directors, Orson Welles included, have ...

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