Ad Tech
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Kate Robinson of Hogarth: how savvy ‘transcreation’ can avoid multicultural disaster
February saw the Hull branch of the Krispy Kreme doughnut chain issuing a hurried apology after they posted a Facebook…
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Jason Goodman picks his Desert Island Products
Jason Goodman is the founder and CEO of Albion in London, now part of MDC’s KBS Group. Albion has built…
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Big technology firms and consultants muscle in on adland’s bids and deals
It’s not just WPP, Publicis, Omnicom and Dentsu Aegis who have been busy acquiring marcoms businesses but also IBM Interactive…
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Zenith’s crystal ball predicts the ‘personalisation’ of everything – online concierge anyone?
ZenithOptimedia has released its latest Emerging Top Trends report, focusing on how brands will seek to influence retail, media and…
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Viacom targets mobile operators with global roll-out of MTV Play and MTV Trax
Viacom-owned music service MTV is going global with its two OTT apps MTV Play and MTV Trax. OTT means ‘over…
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Havas boost mobile offer with Plastic Mobile buy
Here’s a new name to conjure with in this confusing (new) world: m-commerce. Mobile, as we know, is growing like…
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W+K’s Neil Christie: Why BBH’s Axe is a Modern Classic
With the recent appointment of 72andSunny to their roster, it sounds as if things may be changing at Lynx/Axe. So…
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Matthias Stadelmeyer: why digital marketing must get to grips with chaotic data
Digital marketing is at a crossroads. Brands, consumers and the marketing and advertising industry are seemingly on a collision course.…
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High-rolling Vice Media leads the ‘content’ charge
There’s money in that thar content. Already this week we’ve seen Publicis announce a bid for news agency Relaxnews and…
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