Ad Tech
-
WPP’s Sorrell reports a mixed bag for 2014 as data investments curb sales growth
WPP, the world’s biggest advertising group headed by Sir Martin Sorrell (left), has reported a mixed bag for 2014 in…
Read More » -
Donna Nichols: why the road to digital sales success begins in the back office
It’s been called ‘a seminal moment in the history of the ad industry’. No not the biggest spend on a…
Read More » -
Nick Brien makes surprising move to Hearst’s iCrossing
Former McCann Worldgroup boss Nick Brien (left) has re-emerged as CEO of Hearst Magazines’ digital marketing agency iCrossing and president…
Read More » -
Kate Robinson of Hogarth: how savvy ‘transcreation’ can avoid multicultural disaster
February saw the Hull branch of the Krispy Kreme doughnut chain issuing a hurried apology after they posted a Facebook…
Read More » -
Jason Goodman picks his Desert Island Products
Jason Goodman is the founder and CEO of Albion in London, now part of MDC’s KBS Group. Albion has built…
Read More » -
Big technology firms and consultants muscle in on adland’s bids and deals
It’s not just WPP, Publicis, Omnicom and Dentsu Aegis who have been busy acquiring marcoms businesses but also IBM Interactive…
Read More » -
Zenith’s crystal ball predicts the ‘personalisation’ of everything – online concierge anyone?
ZenithOptimedia has released its latest Emerging Top Trends report, focusing on how brands will seek to influence retail, media and…
Read More » -
Viacom targets mobile operators with global roll-out of MTV Play and MTV Trax
Viacom-owned music service MTV is going global with its two OTT apps MTV Play and MTV Trax. OTT means ‘over…
Read More » -
Havas boost mobile offer with Plastic Mobile buy
Here’s a new name to conjure with in this confusing (new) world: m-commerce. Mobile, as we know, is growing like…
Read More »