Ad Tech
-
WPP gathers its forces for a Stream marathon
George Parker reminds me (informs actually – must stop cosying up to George or people will talk) that WPP’s annual…
Read More » -
Ciesco: 248 marcoms deals worth $17.5bn in Q3 2015
Q3 deals up 32 per cent from same period in prior year Total disclosed deal value $17.5 billion Increase in…
Read More » -
Mike Peralta of AudienceScience: what role should agencies play in programmatic?
One of the biggest topics in digital advertising seems to be the increase in advertisers taking their programmatic trading out…
Read More » -
Havas signs Bazarkaya and Howell for top world roles
Havas Worldwide has made two senior hires – Toygar Bazarkaya as CCO for the Americas – a first for the…
Read More » -
Kevin Swanepoel: why The One Show needs to be global
Kevin Swanepoel is CEO of The One Show, initially a New York event but now global. The One Show World…
Read More » -
UK broadband is a complete disaster under BT’s Patterson and Virgin’s Malone – should they be trusted with a ‘digital economy?’
It’s been interesting listening to chancellor George Osborne at the Tory party conference outlining his plans for a wonderful new…
Read More » -
Matthias Stadelmeyer: how to navigate the customer journey across multiple channels
We live in exciting times: as marketers we have more opportunities than ever before to connect with our customers in…
Read More » -
Sadoun’s Publicis Worldwide to the fore as General Mills, Citi and Sears finalise agency reviews
The widely advertising spate of agency reviews, mostly driven by the US, continues apace – not just media but some…
Read More » -
Why online ad blockers may be doing marketers a favour
While the marketing world frets about ‘ad blockers,’ highly popular apps that can edit out ads from mobiles and computers,…
Read More »