Ad Tech
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Will WPP’s new Xaxis Politics swing the US presidency?
WPP boss Sir Martin Sorrell likes years with big events – he reckons, correctly no doubt, that advertisers flood in…
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Xaxis moves to centre stage at WPP’s Group M as Lesser takes top North America role
We wondered if Kelly Clark’s departure as CEO of WPP’s GroupM in North America might signal closer ties between WPP’s…
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CEO Clark steps down at $100bn media giant GroupM
Who wants to be CEO of the world’s biggest media buying Company? Kelly Clark (left), CEO of WPP’s GroupM which…
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Media rebate investigation could be ‘mortal threat’ to one or more of the marcoms holding companies
The big holding companies would like the story to be about their range of skills, scale, mastery of the new…
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WPP motors ahead in Q3 but data business still disappoints
WPP has posted reasonably strong numbers in Q3, with like-for-like revenue up 4.6 per cent and net sales up 3.3…
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International deals drive 2015 marcoms takeover trends
New Research by specialist marcoms M&A firm Results International shows that the number of global marcoms deals completed in Q3…
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US advertisers call in Jules Kroll’s K2 to investigate undisclosed media rebates
The US Association of National Advertisers is calling in the heavies to investigate the vexed issue of undisclosed media rebates.…
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Advertisers are signing up for ‘big data’ says new WFA report – but privacy issues are a growing concern
New research from the World Federation of Advertisers (WFA) shows the growing importance of data. The research, conducted in conjunction…
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Jonathan Harman: why the only way to block the adblockers is to win consumers’ trust
Within days of the mid-September launch of Apple’s iOS 9, and its promise to open up its software to adblocking,…
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