Ad Tech
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Media rebate investigation could be ‘mortal threat’ to one or more of the marcoms holding companies
The big holding companies would like the story to be about their range of skills, scale, mastery of the new…
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WPP motors ahead in Q3 but data business still disappoints
WPP has posted reasonably strong numbers in Q3, with like-for-like revenue up 4.6 per cent and net sales up 3.3…
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International deals drive 2015 marcoms takeover trends
New Research by specialist marcoms M&A firm Results International shows that the number of global marcoms deals completed in Q3…
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US advertisers call in Jules Kroll’s K2 to investigate undisclosed media rebates
The US Association of National Advertisers is calling in the heavies to investigate the vexed issue of undisclosed media rebates.…
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Advertisers are signing up for ‘big data’ says new WFA report – but privacy issues are a growing concern
New research from the World Federation of Advertisers (WFA) shows the growing importance of data. The research, conducted in conjunction…
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Jonathan Harman: why the only way to block the adblockers is to win consumers’ trust
Within days of the mid-September launch of Apple’s iOS 9, and its promise to open up its software to adblocking,…
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Pepsico chief Jakeman lashes advertising – and then produces a few daft ideas of his own
Here’s a reprint of an article in Ad Age (hope they don’t mind). It’s about two addresses to the Association…
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Frederic Joseph: why ad blocking is good for you – really
Apple’s decision to support ad blocking on its browser, Safari, has dominated the marketing columns since it was announced a…
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WPP gathers its forces for a Stream marathon
George Parker reminds me (informs actually – must stop cosying up to George or people will talk) that WPP’s annual…
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