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Advertisers
Suzuki tries to break the car ad mould with – an idea
Here’s a turn-up: a car campaign with an idea. ‘The best kept secret on the road’ for the Suzuki Swift…
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Advertisers
Expanding Specsavers lures two creatives from high profile agencies
You could make the case that Specsavers Creative and Channel 4’s 4Creative are the two most consistently creative agencies in…
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Advertisers
MAA Ads of the Week: AMV BBDO for Bodyform, Brothers and Sisters for TNT Sports
It’s the Olympics when even the finest timepieces can’t differentiate between two competitors. And we have a dead heat between…
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News
Jim Houghton: who’ll be the winners among the ad holdco Big Six?
The ‘Big Six’ marcoms holdcos (WPP, Publicis, Omnicom, IPG, Dentsu and Havas) have experienced vastly different fortunes in recent months…
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Advertisers
Skyn condoms abandons algorithms for physical connection
Falling in love, or getting off with someone (take your pick) is a complicated business these days involving matching people…
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Advertisers
Wavemaker trio charged with rebooting GroupM new business
WPP’s GroupM, still adland’s biggest media agency empire, has been stuttering recently and is trying to do something about it…
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Advertisers
Consumer is fighting back – good for the consumer but bad for brands
For most people most of the time price is the overriding issue when making a purchase – be it a…
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Advertisers
John Lewis partners with Epsilon for new retail media offer
UK retailer John Lewis is joining the retail media rush with a new platform developed with Publicis Groupe’s Epsilon, which…
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Ad Tech
New AI took Spok sets out to replace marketing departments
Software lab Forum3 is launching Spok, an ad tech product that claims to be an all-round marketing assistant and, one…
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