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Advertisers
From the MAA Archive: Sorrell out as he quits WPP ahead of investigation findings
The biggest event in adland over the past few years was undoubtedly the ousting of WPP founder and long-serving CEO…
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Isobel essays a new twist on romance for Savills
Estate agents and romance are an unlikely mix -in ads anyway – so credit to upscale property firm Savills and…
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Advertisers
Joint rewrites history for Amazon Prime
You can see why agencies are queueing up to work for Amazon: not only has it more money than just…
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Advertisers
From the MAA Archive: BBH’s John Bartle, Nigel Bogle and John Hegarty – our blasts from the past
Are these the most famous names in modern advertising? They’re certainly contenders and their blasts from the pasts give an…
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Advertisers
Above+beyond makes flying debut for Proper Chips
This one slipped the net before Christmas, an ambitious animated effort from above+beyond for Proper Chips, a B-Corp certified snack…
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Advertisers
MAA Ad of the Week: BETC’s Emily in Paris
I’ve no doubt the denizens of Les Magasins Généraux in Paris are just as data-driven and digitally smart as agencies…
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Happy Christmas and holidays from MAA
Wishing you a wonderful Christmas and a healthy and happy new year. We would also like to take this opportunity…
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Advertisers
2021’s stand-out performers: MAA agencies, advertiser and ad holding company of the year
2021 was a surprisingly good year for the ad holding companies, boards and shareholders anyway, as advertising bounced back from…
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Advertisers
BETC’s Emily in Paris – even better than the original
Netflix’s Emily in Paris is one of those Marmite shows (although it has plenty of fans) and it provides plenty…
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