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New Commercial Arts wins alcohol-free Lucky Saint – “official beer of Dry January”
New Commercial Arts was won premium alcohol-free beer Lucky Saint and is launching it as Alcohol Change UK’s “official beer…
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Apple adds extra angst to GPS Apple Watch 7
The Apple Watch has morphed from a techie accoutrement to a life-saving device in this new campaign for the Apple…
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New Year creative: Heineken and Starling
Two of the last year’s more notable advertisers are kicking off 2022, Heineken from Publicis Italia/Le Pub for its 0.0…
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Sky Bet eases into 2022 – with Roy Keane?
London agency Who Wot Why is a relatively newbie that appears to have established itself in a relatively short time.…
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Agencies
From the WPP Archive: under fire WPP settles Johnson/Martinez case at JWT
The messy Johnson/Martinez affair at JWT signalled the end for the venerable agency as a separate entity (WPP merged it…
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From the MAA Archive: Murphy, Golding and Heartfield debut New Commercial Arts
And it proved to be quite a debut in 2020, winning Halifax, MoneySupermarket and chunks of Vodafone and Sainsbury’s (among…
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Ogilvy Italia hits right end of year note for NGO Emergency
“Let’s make 2022 a year of peace not war” says this film from NGO and healthcare prvider Emergency by Ogilvy…
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Crypto.com sign-up shows changing nature of Super Bowl
A pretty good way to spot economic tectonic shifts is – the good old Super Bowl. As new companies, even…
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From the MAA Archive: Sorrell out as he quits WPP ahead of investigation findings
The biggest event in adland over the past few years was undoubtedly the ousting of WPP founder and long-serving CEO…
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