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BBH pulls out all the stops for Samsung Exynos mobile gaming launch
Samsung reckons it’s cracked gaming on mobiles with its new Exynos 2200 ’next generation’ mobile processor and BBH is launching…
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Saatchi & Saatchi adds to Direct Line bag with Churchill creative from Engine.
It could have been worse for Engine: Direct Line Group, reviewing its Churchill insurance and Green Flag creative accounts, has…
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Now the UK’s IPA steps into ‘purpose’ ad controversy
Purpose is everywhere at the moment – to the delight of some and anything but for growing vocal minority –…
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Agencies
New Year (purposeful) creative: Olay, Corona, Ella’s Kitchen
Unilever isn’t the only consumer goods giant with a fixation on purpose, Procter & Gamble has been mining the same…
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Healthcare is right direction for Unilever but GSK bid may have come too late
Investors seem none too impressed by Unilever’s series of £50bn bids for GSK’s healthcare businesses, the shares (already under pressure)…
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MAA Ad of the Week: RAF Air and Space from Engine
Bit of thin week although there’s lots going on in adland: creative musical chairs and the odd deal. But this…
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The7Stars caps sparkling start to 2022 with AG Barr
Media independents may be an increasingly rare species these days – the UK’s Goodstuff joined Stagwell a week or so…
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City fund manager Smith blasts Unilever for putting purpose above profit
Purpose may be taking over marketing but it doesn’t have quite so many fans in the financial world. Fund manager…
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Don’t play the pitch game, says Sorrell, “land and expand”
Sir Martin Sorrell doesn’t have too much in common with messrs Bartle, Bogle and Hegarty, the trio who, when they…
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