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McDonald’s goes for World Cup without the football
McDonald’s presumably expects to do pretty good business during a World Cup and its first truly global campaign, while not…
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Gatorade and Adidas: whatever you say about the World Cup it’s certainly Messi
Is football in danger of overstaying (and over-pricing) its welcome? The Qatar World Cup has divided opinion, to put it…
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Sorrell’s S4 Capital bounces back although question marks remain
S4 Capital, owner of Media.Monks among many others, and its india-rubber boss Sir Martin Sorrell may be down but they’re…
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Waitrose is beginning to look a bit more like Waitrose in adam&eve Christmas contender
Hasn’t been the greatest of years for Waitrose, a disastrous app-driven loyalty scheme that had about the same effect on…
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Amazon’s big Christmas effort stays grounded
These days you expect a biggie from Amazon at Christmas and Lucky Generals has certainly delivered that – it’s long…
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Dad-dancing Daniel stars for Belvedere Vodka
Here’s a curiosity, buttoned-down Daniel Craig (in his former life as James Bond anyway) going for the dad-dancing Palme D’Or…
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Heathrow and Paddy Power row in on Christmas ads
What’s this – a feelgood ad from Heathrow Airport? Thank goodness Thames Water left it too late choosing an agency…
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Mind the apps as McDonald’s launches Christmas charmer
McDonald’s is one of those advertisers that sets the bar at Christmas – indeed at any time – and this…
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John Lewis changes tack at Christmas with an ad that’s right for these times
It’s a different kind of Christmas in the UK (and elsewhere) this year with lots of people struggling to make…
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