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Lacoste bets on G.O.A.T Djokovic
Always a bit nerve-wracking when you build a campaign around a current sporting event. Lacoste is betting on brand ambassador…
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Leith re-unites with Tennent’s in all-Scottish review
Edinburgh agency Leith may have lost longstanding account Irn Bru to sassenachs Lucky Generals but it’s now been re-united with…
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New York Times changes channels with new agency Isle of Any
A new brand campaign and positioning from The New York Times is quite a big deal, especially with a new…
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Why doesn’t anyone want to buy WPP?
Back in 2017 WPP hit a dizzy market value iof £23bn, today it’s £4.38bn. A bargain, surely, for someone. With…
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MAA Ad of the Week: Hellmann’s from Ogilvy UK
Getting on with business is what you need to do when the wolf is circling and the enemy is at…
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Lucky Generals brings back girders for Irn Bru debut
Lucky Generals is making its debut for Irn Bru, channelling its inner Caledonian after the brand spent 30 years or…
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Why MAA needs you
MAA has more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to…
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Coca-Cola pitches as pillar of the UK community
McDonald’s has done pretty well in the UK by embedding that most American of brands as part of everyday Britain…
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Hellmann’s swims against the tide with gentle humour
How long will it be before we WPP Creative? Most new stuff from the struggling empire seems to be a…
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