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David Patton: why Web3 will mean more for marketers than the metaverse
Over the past few months, we’ve seen wide press coverage around two dominant tech-forces each vying to represent the next…
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Droga5 London boss Scott takes charge of Accenture Interactive
Accenture Interactive is becoming more like its biggest acquisition Droga5 with David Droga as global CEO and now Droga5 London…
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Ad Tech
Ciesco: M&A booms in early Q1 2022 but falls back in March
Specialist M&A firm Ciesco reports a 17% volume increase in deal activity in the first quarter of 2022, with the…
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Peroni enters zero alcohol beer stakes with Trouble Maker
What can you say about a zero alcohol beer that’s not very strong in its original guise? Peroni’s agencies Trouble…
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AKQA launches purpose agency AKQA Bloom with multi-awarded Burger King creatives
Ajaz Ahmed’s AKQA Group, part of WPP, is launching purpose-driven agency AKQA Bloom with awarded creatives Jean Zamprogno and Fernando…
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Ad Tech
ID Comms: talent churn is now biggest issue for advertisers
Talent churn is now the biggest concern for marketers and media leaders when it comes to having the right teams…
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Kurt Stuhllemmer of Hall & Partners: will your brand be convicted of greenwashing?
Innocent Drinks recently joined Oatly (both below) and a growing list of other leading brands, such as H&M, Coca-Cola, Nestlé,…
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Merkle B2B ECD Jason Fletcher picks his Desert Island Ads
Jason fletcher is ECD of Merkle B2B (now incorporating gyro.) Before gyro he was group creative director at Publicis UK…
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Centrica review challenges The&Partnership/WPP
The&Partnership’s fabled ability to retain clients will be put to the test as British Gas owner Centrica reviews all its…
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