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Ad Tech
A difficult 2023 for many but let’s look forward to 2024 – a Happy New Year to all our readers
Adland might be said to have come through 2023 in reasonable shape (well it’s still here) but, post pandemic, there…
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Advertisers
MAA Ads of the Year: McDonald’s and Nationwide by NCA’s James Murphy
McDonald’s “Raise your arches” has a simple, celebratory confidence that reflects a brand and agency (Leo Burnett London) who know…
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Advertisers
Knorr thinks big with smallest bag
Knorr is Unilever’s biggest food brand it seems and now it’s coming in the smallest bag. Actually the only Unilever…
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Advertisers
House 337 buys AI voice assistant consultancy Vixen Labs
House 337 has bought Vixen Labs, described as a “conversational” AI consultancy. Vixen Labs specialises in building customer engagement through…
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Ad Tech
Nick Manning of MMC: New ANA Programmatic study – why only advertisers can solve the problem
We’ve now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of…
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Advertisers
Wonderhood Studios wins investor platform Hargeaves Lansdown
Wonderhood Studios is ending the year on a high note, winning Bristol-based investor platform Hargeaves Lansdown, one of the UK’s…
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Advertisers
MAA Ads of the Year (1) – Les Bleues from Orange and Marcel
Orange is still knocking out great ads in France (we do miss them in the Uk) and here’s another, for…
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Advertisers
AMV CEO Sam Hawkey in surprise return to Publicis as Digitas head
AMV BBDO CEO Sam Hawkey is making a surprise return to Publicis Groupe after just two years as head of…
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Advertisers
The&Partnership wins KitchenAid in UK and Europe
The&Partnership has won Whirlpool’s KitchenAid domestic appliances business in the UK and Europe. T&P pitched against Rapp and Havas in…
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