-
Advertisers
Hot shop GUT expands in Europe with second outpost in Madrid
Happening creative agency GUT is expanding in Europe with its second office in Madrid, the first was Amsterdam. The new…
Read More » -
Advertisers
Rapp wins B&Q’s customer accounts
Omnicom’s Rapp, now described as a precision marketing agency, continues to pick up business as all and sundry dive into…
Read More » -
Advertisers
Tracey Shirtcliff: why AI should transform marketing agency pricing
Artificial intelligence (AI) has already been credited with facilitating far-reaching process change in many sectors. It’s already supporting a variety…
Read More » -
Advertisers
Lucky Generals raids Droga5 for new CCO and CSO
Lucky Generals has raided Droga5 in London for what looks like its next generation management, luring CCO Shelley Smoler and…
Read More » -
Advertisers
Mars eyes Kellanova deal to create consumer goods and petcare giant
Privately-owned Mars is believed to be eyeing a deal for snacks rival and Pringles owner Kellanova, the former snacks division…
Read More » -
News
Heineken wants you to forget its beers
We overlooked International Beer Day (does the world really need another “day”) but Heineken and Publicis’ Le Pub marked it…
Read More » -
Advertisers
Google pulls AI Gemini ad after backlash
AI has become a man-trap for some ads, any mention of its merits is likely to provoke one of those…
Read More » -
Advertisers
Krow Group wins Bensons for Beds
Bensons for Beds, a leading UK bed and mattress retailer has appointed Krow Group as its new lead creative agency.…
Read More » -
Ad Tech
Majid Bahi: how the creator economy is reshaping advertising strategy and budgets
Could social influencers end up transforming the creative advertising industry, becoming a primary source of brand’s creative marketing output? Sounds…
Read More »