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Advertisers
The7stars wins Greene King media
The 7Stars media agency is 21 now but still confounding the big holding company media agencies from time to time…
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Aldi Ireland hits back at rivals – politely
Aldi is trying a different route from trusty long-serving McCann Manchester, with Aldi Ireland recruiting Pablo for an appropriately blarney-ish…
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Love it or hate it: the good and bad of Out of Home creativity
The World Out of Home Organization is challenging creatives to pick sides in a ‘love it or hate it’ debate…
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David Patton: why AI will break advertising unless creativity Is priced properly
Advertising used to operate in a world where both thinking and making were expensive. Strategy development was a slow, detailed…
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System1 names best ‘cut through’ ads of 2025
System! has named its top brands of 2025, tweaking what amounts to its algorithm to show how strongly each ad…
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Former MullenLowe strategy chief joins MSQ’s Smarts
Former Mullen Lowe CSO Ben Shaw has joined MSQ’s social-first agency Smarts as group head of strategy. MullenLowe is no…
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Tom Stone: what happens when Out of Home thinks like social?
There was something quietly revolutionary about the moment billboards stopped being billboards and started becoming content. Not just advertising you…
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Mother wins Weetabix from BBH
Weetabix (below) has moved from BBH to Mother after a 14-year stint, a fortunate client indeed to have the option…
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Igor Blystiv: chaotic consumer behaviour is the new normal – how can marketers influence decisions?
It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have grown accustomed…
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