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Advertisers
McCann ventures ‘down there’ for Saforelle
Amazing that anything as all-conquering as the beauty industry just seems to have discovered a diverting new frontier – “down…
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Advertisers
Now Oreo dunks in space
Yesterday we reported on space as the nex frontier for Out of Home ads, today it’s Oreo (which does indeed…
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Advertisers
Brave Bison’s SocialChain buys News UK influencer agency
Influencer marketing is seen as the current secret sauce by an increasing number of marketers – including Unilever and now,…
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Advertisers
Influencer head Joe Ellyatt picks his (location-based) Desert Island Ads
In a time where AI-generated visuals are everywhere, and brands can fake just about anything, I really appreciate campaigns that…
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Advertisers
Ian Colvin: rewriting the recipe – how brands can thrive with new HFSS regulations
Despite ASA push-back, the UK government’s commitment to HFSS legislation has advertisers re-evaluating their marketing approaches. Under the latest guidelines,…
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Advertisers
Barclays to VCCP, Asda for Lucky Generals
Account moves tend to land on a Friday and this week we learn (or think we do as no-one seems…
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Advertisers
MAA Ad of the Week: Poretti from Pablo
No idea if Poretti beer from (near) the Italian lakes will be a success (does it sound too much like…
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News
Brothers & Sisters Sports Club wins Castore
Brothers & Sisters’ new sports division Sports Club has won British challenger sports brand Castore in which Andy Murray is…
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Advertisers
We Are Futures wins UK athletics Get Set programme
We Are Futures, which describes itself as a youth engagement agency, has won a four year contract with Team GB…
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