Author Archives: Partner Content

This is partner content editorial and the author’s views are entirely their own and may not reflect the views of More About Advertising.

Talon Outdoor: Out of Home industry unites to support Black British Network

Cephas Williams, founder of the Black British Network, has launched an inspirational campaign, which features on Out of Home (OOH) digital screens throughout November and December, publicising his moving Letter to his son Zion written in the wake of the ...

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Talon: back to Old School: media planning lessons post-Covid

New work by JCDecaux and Clear Channel reflects changing times, deeper thinking and wider implications for media planning. By Nick Mawditt We’ve seen audiences return to most places now (with the notable exception of offices and football grounds) and the ...

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Why Visual Marketing Strategies Matter For Your Business

In the current age of constant distractions and visual stimuli, no business can do effective marketing without adding visual strategies to the mix. With millions of businesses vying for people’s attention on every platform, one of the best ways to ...

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Talon Outdoor: Maxx Media applies Ada data for greater audience understanding

How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location and selection in contrast to impressions-based programmatic OOH solutions By Peter Dixon, managing director Maxx Media and Charlotte McDougall, audience ...

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The craziest sports advertising campaigns ever made

No matter which field of advertising people work in, the creativity and ingenuity required to engage a target audience is becoming more and more demanding by the day, with no brand able to rest on its laurels regardless of how ...

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Peter Brady: why chasing a Young Shark Award can help young creatives

We’ve just announced our Young Shark Award winner for 2020. Shauna Irani (left) is a (now senior?) copywriter at Ogilvy, Mumbai and has previously been a finalist at the AAAI Cannes Young Lions and Young Spikes India. She tells us ...

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Young Shark Award winner uncovered at Ogilvy India

The Shark Awards have announced the winner of this year’s Young Shark competition. The competition which is open to creatives under the age of 26 was won by Shauna Irani (left), a copywriter from Ogilvy India who beat off her ...

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