Author Archives: Partner Content

Partner Content
This is partner content editorial and the author’s views are entirely their own and may not reflect the views of More About Advertising.

Why Instagram is a great tool for effective sports marketing

Since its creation in October 2010, Instagram has quickly become one of the world’s most frequented social media applications, with over 1 billion monthly active users in 2020. It’s clear that the user-friendly, photo sharing network has completely changed what ...

Read More »

How important is mobile as a marketing tool?

Mobile is one of the most important developments in the world of marketing since the evolution of the ‘buy-one-get-one-free’ deal. It has changed how brands interact with their customers, how customers think and behave, and how consumer decisions are made. ...

Read More »

Talon Outdoor: Out of Home industry unites to support Black British Network

Cephas Williams, founder of the Black British Network, has launched an inspirational campaign, which features on Out of Home (OOH) digital screens throughout November and December, publicising his moving Letter to his son Zion written in the wake of the ...

Read More »

Talon: back to Old School: media planning lessons post-Covid

New work by JCDecaux and Clear Channel reflects changing times, deeper thinking and wider implications for media planning. By Nick Mawditt We’ve seen audiences return to most places now (with the notable exception of offices and football grounds) and the ...

Read More »

Why Visual Marketing Strategies Matter For Your Business

In the current age of constant distractions and visual stimuli, no business can do effective marketing without adding visual strategies to the mix. With millions of businesses vying for people’s attention on every platform, one of the best ways to ...

Read More »

Talon Outdoor: Maxx Media applies Ada data for greater audience understanding

How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location and selection in contrast to impressions-based programmatic OOH solutions By Peter Dixon, managing director Maxx Media and Charlotte McDougall, audience ...

Read More »

The craziest sports advertising campaigns ever made

No matter which field of advertising people work in, the creativity and ingenuity required to engage a target audience is becoming more and more demanding by the day, with no brand able to rest on its laurels regardless of how ...

Read More »