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Advertisers
Ocean Outdoor: Luxury’s love affair with digital Out of Home
With Ocean Outdoor head of brand partnerships Rachel Sutton 1/ Recently we’ve seen several high-profile fashion and luxury campaigns on…
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Ocean Outdoor aligns Digital Creative Competition across Europe
Ocean Outdoor has relaunched its annual creative competition, extending it from the UK, Nordics and Netherlands into Germany and creating…
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Ad Tech
Ocean UK CEO Phil Hall: why I’m bullish about the future of Out of Home
1/The Out of Home industry seems to have recovered well from the pandemic and subsequent economic difficulties with money flooding…
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Ocean Outdoor: Diriyah evokes The City of Earth with first ever transatlantic OOH showcase
Diriyah in Saudi Arabia is the inaugural launch partner for The United, a super-premium transatlantic digital out of home (DOOH)…
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Crown Estate lights up London with Christmas pigeons
The Crown Estate has unveiled a multichannel animated Christmas campaign, introducing the ‘Christmas pigeons’ to highlight its London West End…
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Sarah Cutler: The Odd Couple – will the relationship between gaming And beauty go the distance?
Sarah Cutler, UK partner of makemepulse, the Paris-based global interactive production and gaming specialists, looks at the emerging gamification of…
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Ocean Outdoor: Napoleon reigns over Waterloo in OOH spectacular
Some 208 years after the epic battle, Napoleon dominates the famous BFI IMAX banner in London’s Waterloo, a location synonymous…
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News
TwentyFirstCenturyBrand: the importance of measuring the effectiveness of brand strategy
Anna Chapman, senior strategist at TwentyFirstCenturyBrand, lifts the lid on their recent IPA accreditation, discussing the approach to effectively evidence…
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Wonderhood’s Alex Best on brand fame, creativity and the ads that made me
Alex Best is a co-founder and CEO of Wonderhood Studios. He has held senior posts at agencies including CHI&Partners, Wieden+Kennedy…
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