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Ad Tech
Tom Denford and David Indo from ID Comms: Agency? Supplier? Partner? Vendor?
In this episode of #MediaSnack Tom and David look into the changes taking place within the agency landscape. First, they…
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Ad Tech
Tom Denford and David Indo from ID Comms: the week that changed media forever
In this week’s #MediaSnack, Tom Denford and David Indo reflect on last week’s ANA Media Conference in Orlando. They talk…
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Advertisers
Tom Denford from ID Comms: media that transforms lives
In this special episode of #MediaSnack Tom is joined by Bill Ryerson, founder and president of Population Media Center. Population…
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Ad Tech
Tom Denford and David Indo from ID Comms: cracks in the media “walled gardens”
On this week’s #MediaSnack Tom and David get excited that digital media behemoths Google and Facebook, so dominant of global…
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Ad Tech
ID Comms exclusive: Tom Denford and ANA CEO Bob Liodice on media transparency
In this week’s #mediasnack Tom chats to Bob Liodice, CEO of the US Association of National Advertisers about the decision…
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Ad Tech
Tom Denford and David Indo of ID Comms: P&G calls the most important pitch of 2017
On this week’s #MediaSnack Tom and David consider the announcement by P&G to launch a media agency pitch in some…
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Ad Tech
Tom Denford and David Indo from ID Comms: P&G CMO Marc Pritchard strikes back
In this week’s episode of #MediaSnack David and Tom discuss the the rallying cry issued by Procter & Gamble CMO…
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Ad Tech
Tom Denford and David Indo from ID Comms: how changing accountability metrics can change media
In this episode of #MediaSnack Tom and David look at the vexed issue of accountability and how brands and agencies…
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Ad Tech
Tom Denford and David Indo from ID Comms: the change agenda for agencies
On this week’s #MediaSnack Tom and David continue the ID Comms 2017 theme of change, this time addressing the impact…
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