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Advertisers
Talon Outdoor: dare to digitise in OOH to drive profit
A new study aggregating econometric model evidence over five years for Out of Home (OOH) across 112 brands highlights the…
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Ad Tech
Talon’s 4-step approach to safeguarding consumer privacy in the era of intelligent digital Out of Home
With the media press picking up on the potential pitfalls around consumer privacy and GDPR last week, Talon’s Chief Strategy…
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Ad Tech
Nick Mawditt of Talon Outdoor: why Facebook is channelling Friends Reunited
Facebook has had its fair share of bad press, audience challenges and brand safety issues amidst its meteoric growth. It…
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Advertisers
Talon Outdoor: how Out of Home can target hard-to-reach young TV audiences
The recent Ofcom report into the UK TV market highlighted a number of stark realities for the medium; not least…
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Ad Tech
Talon: realising our AdTech investment in Out of Home
As Talon Outdoor’s AdTech platforms continue to develop at pace to reach tangible and scalable delivery, Josko Grljevic – Talon’s…
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Advertisers
Ged Weston of Maximus: does size matter? Why big brands should value big banners
Benjamin Franklin once said: “A place for everything and everything in its place.” In a world of micro-targeting something much…
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Advertisers
Talon, MGOMD and partners deliver “Unlimiting” data-driven creative for Virgin Media
Taking a truly data-driven approach to creative solutions, over 50 creative Out of Home (OOH) formats have been created and…
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Advertisers
McDonald’s UK boosts restaurant footfall with Talon’s Out of Home data management platform.
By Jonathan Conway McDonald’s has partnered with Talon Outdoor and OMD UK on a new approach to Out of Home…
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Ad Tech
Talon Outdoor’s Jonathan Conway: it’s time to get real about programmatic Out of Home
It’s not new news that marketers are shifting adspend from classic billboards to digital Out of Home inventory, but the…
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