In this week’s episode of #MediaSnack David and Tom discuss the the rallying cry issued by Procter & Gamble CMO Marc Pritchard at the IAB Annual Leadership Marketing conference. They argue that change is now coming to the digital ad ...
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In this episode of #MediaSnack Tom and David look at the vexed issue of accountability and how brands and agencies ensure they can truly track their media efforts, efficiency and effectiveness. Accountability is they argue the third pillar of the ...
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On this week’s #MediaSnack Tom and David continue the ID Comms 2017 theme of change, this time addressing the impact on media agencies. As with last week’s edition they seek to address the concerns of people in the business by ...
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On this week’s #MediaSnack Tom and David ask how advertisers can deliver real change in the way that media is viewed internally by answering some questions. They pick three of the key questions that have come from client side viewers ...
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On this week’s #MediaSnack, Tom and David get excited about “change” – the ID Comms Media Word of 2017 (in 2016 it was “control”). The central change they predict will be those made by many advertisers in the way they ...
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On #MediaSnack this week Tom and David head to the rooftop to get a bird’s eye view of 2016’s biggest media themes and personalities. As well as looking backwards they also assess which of these themes will have an impact ...
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On this week’s #MediaSnack Tom and head of operations Stef White devote the Christmas episode to sharing the amazing story of Population Media Center (PMC), an NGO that we work with at ID Comms. PMC is a truly amazing organisation, ...
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On this week’s #MediaSnack Tom and David kick off with some more troubling transparency news from the US, where the Wall St Journal reports that the Department of Justice has launched a criminal investigation into major US creative agencies, which ...
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This week’s #MediaSnack is all about data strategies, viewability, ad fraud and key client watch-outs when it comes to programmatic. David is joined by one of the most experienced people in ad:tech – Wayne Blodwell. For the last couple of ...
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