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Paul Simons: has precious BBH DNA left the building?
The departures from BBH have all the hallmarks of an advertising agency ‘under new management’. It happens most of the…
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Paul Simons: M&S shouldn’t be reviewing agency RKCR/Y&R – it should be reviewing itself
The news that Marks & Spencer are reviewing their advertising arrangements is predictable and in many ways a sad indictment…
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Paul Simons: is Asda heading up the same one-way retail street as Morrisons?
The latest news of Asda appointing Saatchi & Saatchi is the latest in retailers feeling the pinch and therefore looking…
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Paul Simons: How does BT/Openreach get away with such lousy customer service?
Early last week our part of the country was hit by very high winds and horizontal rain. Officially a storm…
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Paul Simons: let’s hear it for long-running campaigns
There is so much written about ad campaigns that have a short life, often changed when a new marketing chief…
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Paul Simons: why does M&S food and clothing seem like two different retailers under one roof?
Marc Bolland (below) will have been at Marks & Spencer for six years when he exits later this year and…
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Paul Simons: why agency cultures only work if everyone starts from the same place
Last week MAA ran a story about M&C Saatchi and the challenges of grafting new limbs to a live body…
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Paul Simons: why agencies are in the shape they’re in – and my Agency of the Year nominee..
I’m finding the question of Agency of the Year more difficult as each year goes by. It was easier pre-internet…
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Paul Simons: Christmas ads – have most clients and agencies forgotten how to make great TV?
Last week saw the Christmas advertising onslaught start with the big guns showcasing their shiny new TV commercials. John Lewis…
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