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Agencies
Matt Williams; what do Katie Price and Robin Wight have to do with YouTube’s teenie pioneers?
A couple of weeks back I gave some thoughts on how to get through the festival and conference season without…
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Ad Tech
Matt Williams: how to get the most out of the bewildering circus of events and awards
I’ve got a new job. It’s moved me a whole one floor down from the central Engine team to Partners…
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Advertisers
Matt Williams: why are so many TV show brand idents wasted opportunities?
If this were any other marketing website, I’d have probably used this space to write a piece with a headline…
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Ad Tech
Matt Williams: why we all need a start-up frame of mind
I loathe reading PR puff pieces that masquerade as thought-pieces or columns, so I’ll do my best here to avoid…
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Advertisers
Matt Williams: a lot of ‘content’ talk may be bullshit but customers actually like being informed and entertained
At least once a week I get someone look at my job description and say “so you’re a ‘Content Editor’,…
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Advertisers
Matt Williams: do Havas and M&C moves show that agencies are redefining what they want from leaders?
It’s been a fascinating week in the advertising industry, one where a lot of the focus has been on agencies…
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Advertisers
Matt Williams: Doritos’ crowd-sourced Super Bowl spots show why you need an ad agency
Last weekend I witnessed one of the great sporting match-ups. There was tension, drama, jaw-dropping athleticism, sloppy mistakes, last gasp…
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Advertisers
Matt Williams: why Booking.com is a booking good ad
In advertising there are a couple of things you can guarantee during the first few weeks of the year. Firstly,…
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Advertisers
Matt Williams: why advertising – in 2015 as in any other year – won’t be a zero sum game
2015 will finally be the Year of Mobile. Maybe. It will definitely be the Year of Real-Time Marketing. Perhaps. It’ll…
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