Inevitably, there’s a hell of a lot of talk here at Cannes about advertising for good. Maybe it’s people feeling guilty that they’re spending the rest of the day drinking heavily, maybe they genuinely want to change the world. I’ll ...

“I don’t know who this Sir John Hegarty is – he might be very famous in your industry – but he’s just wrong.” It seems in Cannes, no-one is safe from criticism. Professor Brian Cox (below), poster boy for science, ...

Time has been of the essence in Cannes – literally. Without doubt one of the key issues so far, people are either calling for more of it, making products out of recognition that people have less of it, or simply ...

One thing everyone is excellent at here at Cannes is overanalysing things. Why did that award win over that one? Why did they pick that shot? Hell, we even spend a rather large quantity of time debating the reasons for ...

Matt Williams, head of content at Partners Andrew Aldridge, will be blogging from Cannes for MAA. Here he joins the early starters for the marathon 2015 International Festival of Creativity which kicked off with the Health Lions (below). The strangest ...

I was going to write a piece discussing the recent evolution of Cannes Lions, and the shifting perspectives and attitudes towards the festival. Then I read Tom Goodwin and John Owens’ articles on this very matter, and couldn’t have put ...

Sorry to start a column with a cliché, but they say it’s the little things in life that really make a difference. And in advertising that’s often the case. Let’s face it; most decent-sized advertising agencies are very similar. We ...

I was asking a friend last week how work was going. This friend is a creative at one of the biggest and most well known advertising agencies in the industry. “I’m actually doing something really interesting at the moment,” he ...

Every week there’s something new that’s killing advertising. That’ll put all agencies out of business. This year, one of those trendy threats is advocacy. Why the hell would clients come to us anymore when they can get better reach and ...