Author Archives: Matt Williams

Matt Williams
Matt Williams is head of content at Partners Andrews Aldridge.

Matt Williams: eight sure-fire Cannes predictions

I was going to write a piece discussing the recent evolution of Cannes Lions, and the shifting perspectives and attitudes towards the festival. Then I read Tom Goodwin and John Owens’ articles on this very matter, and couldn’t have put ...

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Matt Williams: building a creative reputation isn’t rocket science but you have to get out there and do it

Sorry to start a column with a cliché, but they say it’s the little things in life that really make a difference. And in advertising that’s often the case. Let’s face it; most decent-sized advertising agencies are very similar. We ...

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Matt Williams: are unique events the way to win the agency PR game?

Every week there’s something new that’s killing advertising. That’ll put all agencies out of business. This year, one of those trendy threats is advocacy. Why the hell would clients come to us anymore when they can get better reach and ...

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