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Advertisers
George Parker: what the demise of WPP’s Enfatico tells us about ‘the agency of the future’
The Agency of the Future. Part Two. As I promised you at the end of last week’s piece, this is…
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Advertisers
George Parker: why the agency of the future sucks
For those of you with the moral fortitude and infinite patience (possibly with the help of a few drinks) to…
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Agencies
George Parker: the Big Dumb Holding Company mantra of Omnicom and WPP – screw up and clean up!
Back in 2011 George Parker predicted a future even more dominated by ad agency-based holding companies, a future that is…
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Advertisers
George Parker: how the Big Dumb Holding Companies screwed up their Big Dumb Agencies
Even though business in general, is notorious for rewarding senior management with obscene pay packets, which inevitably culminate in humungous…
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Advertisers
George Parker: fine sherry, fighting bulls and the days when Cannes was really about advertiisng
In which our hero continues his forays around Europe – taking in Domecq sherry, fighting bulls and the glory that…
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Advertisers
George Parker: tales of Paul Ricard and a Scandinavian paper mill – with seven foot blondes
Picking up from where I left you in the “Swinging London” of the seventies, one of my early experiences was…
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Agencies
George Parker: how the unlikely combo of toffs and cockney gits created British advertising
In this excerpt from Confessions of a Mad Man our hero returns to the UK from the US to find…
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Advertisers
George Parker: why the Howard Gossage way is the right way to converse with consumers
Howard Gossage invented social media before most of the juvenile retards now claiming to have done it (and suing the…
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Advertisers
George Parker: the truth about advertising – actually Howard Gossage got there already
Anyone with enough fortitude to endure my ramblings (This is the nineteenth bloody episode of “Confessions of a Mad Man”…
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