Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

DDB CEO Wendy Clark reveals her alter ego: ‘Connie Client’

DDB global CEO Wendy Clark isn’t afraid to put herself out there, and this week she talks openly on the Love This podcast, a series hosted by Beth O’Brien and Joe Carter of Colenso BBDO in New Zealand. Clark, who ...

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Intermarché’s merry widower finds new reasons to eat well

French supermarket Intermarché and Paris agency Romance have developed a successful formula that uses emotional storytelling to deliver relevant messages about eating well. To celebrate the store’s 50th birthday, this latest ad features a widower who decides to bin the ...

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Mark Read: a glimpse of the ‘shoes off’ version of WPP’s CEO

Apparently the original plan was to interview WPP CEO Mark Read on a psychiatrist’s couch, but his team, quite understandably, nuked the idea. The Advertising Week audience was promised it would find out what the “shoes off” Mark Read is ...

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Audi’s synchronised swim blows other cars out of the water

This is a rare thing – an ad that really makes you stop and stare. Although with BBH and Audi, the chances are better than most. “Two cars perform a synchronized swimming routine” is the kind of creative idea that ...

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Are junk food ads living on borrowed time?

The ad industry is preparing to fight back against the threat of stricter controls on junk food advertising, as the government announces a public consultation on whether there should be a watershed for TV and online ads featuring foods high ...

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