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Advertisers
Splash, it’s all over. Unilever dumps Brut and Timotei brands
Unilever is focusing on “power” brands like Dove, Magnum and Hellman’s that bring in €1bn a year in sales each.…
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Agencies
Publicis and Wonderhood launch Christmas charity ads
Christmas isn’t just about champagne, sequins and sausage rolls, as we are reminded in these two campaigns for worthy causes.…
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Agencies
Mother poaches TBWA’s Alex Morris-Platt as its first chief people officer
Talent procurement has become a challenge for the ad industry, even for MAA’s 2023 agency of the year, Mother London.…
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Advertisers
Gut is the MAA 2023 International Agency of the year
Three Grand Prix and 35 Lions don’t lie: Gut has been the standout success story on the global stage in…
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Advertisers
Forget Elf on the Shelf. Here’s the ‘Koala on the Walla’
Like Halloween, Christmas is getting Americanised all over the world. Elf on a Shelf is everywhere this year, but Outback…
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Agencies
MAA Agency of the Year: the first contender is Leo Burnett
With CEO Charlie Rudd and CCO Chaka Sobhani at the helm, Leo Burnett outpaced most of its rivals this year…
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Agencies
The Christmas dinner you don’t see in the ads, by Wonderhood
Soup Kitchen London wants to drive donations to fund its annual Christmas dinner for homeless people, and agency Wonderhood Studios…
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Advertisers
Enough with AI (artificial intimacy) says Brazilian retailer at Christmas
It’s a familiar plea – “put your phones down” – but Brazilian retailer O Boticário takes it to a new…
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Advertisers
Exposure wins Hendricks global ‘cultural’ agency of record status
Hendricks, a familiar gin brand that isn’t well known for its advertising, has has just appointed agency Exposure as its…
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