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Advertisers
For Dove, ‘Beauty never gets old’ but the ideas aren’t always so fresh
Why do older women have to be batty and eccentric to be deemed worthy of our attention? This campaign for…
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Advertisers
McCann London and Xbox use 3D printing to make gaming accessible
The “adaptive joystick” is a new made-to-measure Xbox device that uses 3D printing to help make gaming accessible to players…
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Analysis
Taylor Swift’s ERA’s tour is a masterclass in personalisation
As Taylor Swift’s Era’s tour returns to London, marketers can learn a lot from her use of personalisation and audience…
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Advertisers
John West flexes its muscles in Havas’ Paralympics campaign
The Paris 2024 Paralympic Games start next week, and brand partnerships of all kinds are making themselves known. Here we…
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Agencies
Andrew Robertson moves to chairman at BBDO Worldwide
After nearly 30 years at BBDO and 23 years in the US, former AMV BBDO CEO Andrew Robertson has become…
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Advertisers
Martha Stewart interns for Fiverr in new transatlantic campaign
She spent five months in prison for obstruction of justice and most recently caused a stir when she posed in…
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Advertisers
Mother takes M&S back to school with durability message
Outside of the flagship Christmas campaign, working for a retailer like M&S can be quite a grind for an agency.…
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Advertisers
Primark and VCCP launch first US brand campaign
With an ambition to open 60 stores in the US, Primark is asking American consumers to “fall in love” with…
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Analysis
Paris 2024: has there ever been a better example of putting a $ value on a feeling?
So much of branding is tied up in the intangible, irrational emotions that drive preference and purchase. At Landor we…
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