Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

Wonderhood Studios’ Christmas nightmare – stuck on a zoom call forever

This darkly comic tale takes life on Zoom to its logical conclusion, leaving one poor man stuck inside that one last call, condemned to experience Christmas from deep inside his laptop. Wonderhood Studios’ Christmas film is brilliantly done, with two ...

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BBC’s Christmas film subtly shows just how much it matters

The BBC, which is permanently under fire from the government (and half of Twitter), has responded to its critics with a subtly entertaining film that captures the real moods of a family Christmas, while subtly but very powerfully demonstrating just ...

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French retailer PicWicToys gives Santa leathers and tattoos

The reindeer are crowded round a phone box trying to get Santa to pick up, but he’s busy causing havoc in PicWicToys. Dressed in red-and-white leather, sporting tattoos, and displaying a fiercely competitive streak, Santa is racing around the aisles, ...

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ITV celebs admit ‘It’s been a year’ in Uncommon’s Christmas bid to get Britain talking

ITV and Uncommon’s “Britain Get Talking” campaign hits just the right note for Christmas, with this humorous film from Motherland director Simon Hynd. It takes a serious turn at the end without getting preachy. The channel’s favourite celebs have come ...

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DDB’s Alex Hesz joins Dentsu in global chief strategy role

Dentsu global CEO Wendy Clark has gone back to her former employer DDB to poach a new global chief strategy officer. Alex Hesz, who spent more than 10 years at adam&eveDDB (he joined when adam&eve was still an independent shop), ...

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Trapped: Waitrose ‘Snowed In’ Christmas ad takes a real life twist

The Tan Hill Inn is Britain’s highest pub, and the location for adam&eveDDB’s 2017 “Snowed In” Christmas spot, in which villagers gather for a drink at the 17th century inn and find themselves trapped by the weather into putting on ...

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VCCP’s first work for Honda brings us wheelies in the desert

Honda’s “Power of Dreams” line has had many iterations, and the latest — a pan European effort from VCCP — aims to move away from product-focused marketing and build a connection with consumers. The strategy is sound, and the result ...

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MAA Ad of the Week: Apple’s ‘Saving Simon’

We are definitely reaching saturation point with the Christmas ads, but it’s a testament to the power of Apple’s advertising heritage that we will always find time to watch a full three minutes of its latest oeuvre. This one lives ...

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