Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

O2’s loveable ‘Bubl Army’ brings real Christmas connection

Last year, O2 went all John Lewis with its first Christmas ad, but this year agency VCCP has found its own groove for the brand, recruiting a futuristic version of Santa’s elves — the Bubl army — to connect family, ...

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John Lewis denies Christmas music plagiarism accusation

John Lewis’s “Unexpected guest” has all the hallmarks of the retailer’s famous Christmas ads, including the downbeat version of a classic pop tune; in this case, “Together in Electric Dreams” by Phil Oakey and Georgio Moroder, reworked by Lola Young. ...

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All Mariah Carey wants for Christmas is a McDonald’s menu

Mariah Carey, the undisputed Queen of Christmas, is cashing in on the holiday season by teaming up with McDonald’s to present a “12 Days of Christmas” menu starting on 13th December, with one free item given away every day as ...

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MAA Ad of the Week: John Lewis, the original and the best

There’s been an early rush on Christmas ads this week — perhaps because Black Friday won’t add up to much (few retailers can afford to discount too heavily), and they all want us to shop early to even out the ...

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Boots and Sports Direct go all-out with celebrity stars for Christmas 2021 ads

Sports Direct is a famously cheap and not-very-cheerful retail experience, but this Christmas ad totally reverses that perception. The retailer has shelled out proper money for sports stars including Jack Grealish, Emma Raducanu, Mason Mount and Jessica Ennis in this ...

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