Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

Cadbury recruits Aussies to spread the word about Caramilk

VCCP has turned to a timeless and cost effective way to promote a product — put people in your merchandise and ask them to do the work for you. It helps if you recruit 1,000 friendly Australians for the job, ...

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Hegarty creates new campaign for AI talent agency Genie

The talent crunch is affecting pretty much every business, and if you can’t put graduates on £120k starting salaries like some of the legal firms are doing, why not get John Hegarty to mastermind your ad campaign instead? It helps, ...

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Cannes Grand Prix finale has two (and a half) UK triumphs: Engine Creative wins Titanium and 4Creative wins Film

Much like Glastonbury, Cannes seems like the centre of the universe if you’re there, but if you’re not, it’s just not that interesting. Still, for the armchair participants, the Grand Prix winners are worth noting, and here’s the final crop ...

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Cannes Lions hands out a second Grand Prix to Vice Media

Purpose has truly taken hold now that Cannes is half way through, and it’s here in the latest crop of Grand Prix. Today’s award for displaying the least purpose — and the winner of the Grand Prix for Creative Commerce ...

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