Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

DentsuMB hires Innes as first chief production officer

Seems like Dentsu is finally establishing a creative presence in London after years of false starts, and the agency has now hired veteran producer Susie Innes as its first head of production, reporting directly to chief creative officer Simon Lloyd ...

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Publicis wins $73m Singapore Tourism Board fightback

The travel industry is likely to be a relatively big spender post pandemic, and the Singapore Tourism Board has entrusted a budget of $73 million over the next five years to Publicis Groupe’s latest Power of One team, called Shophouse. ...

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PepsiCo’s Super Bowl spot is a triumph of over-consumption

The Super Bowl ad rush is gearing up ahead of the game on 13th February. NBC sold the bulk of its slots earlier than usual and Pepsi’s half time show acts have been announced with Dr Dre, Snoop Dogg, Eminem, ...

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Self care is easy if you do it with flowers in 180’s US ad

Now that it’s big business, self care has got pretty tiresome and demanding, so do yourself a favour and buy a bunch of flowers instead. That’s the message from “That Flower Feeling,” California’s flower trade body. The campaign by 180 ...

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Oatly’s big budget push gives puppets Norm & Al their own mini-series

Oatly’s latest maverick campaign is centred around a series of five mini YouTube dramas called “The New Norm&Al Show” featuring two animated oat drink cartons called Norm and Al who are doing their best to be cool and stick to ...

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Walkers crisps are back on the shelves – and back on TV

Find someone who looks at you the way these people look at their Walkers crisps. Set to the song ‘It must be love,’ this ad by VCCP London is shot looking out from the bottom of the bag, so you ...

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VCCP makes creative changes with new global role for Bailes

Darren Bailes, the ECD of VCCP, has been promoted to chief creative office and given a global remit at the agency, which has eight offices across Europe, the US and Asia. He moved to VCCP from Mother London 14 years ...

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Former Lucky Generals CEO gives media a try at Wavemaker

Katie Lee, the new chief growth officer at Wavemaker, has held a lot of high profile roles in the ad industry. She was CEO of Lucky Generals until a year ago, and has been managing director of Y&R, Leo Burnett, ...

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BBC invades Green Park station with campaign for new Green Planet series

David Attenborough is presenting a new series, Green Planet, and BBC Creative is promoting it with a takeover of Green Park tube station, immersing passengers in pictures of plant life in all its multi-coloured variety. Each poster focuses on a ...

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